Internet Advertising

Media Planning

Understanding the entities in the campaign management workflow and being responsible for applications, which help the advertiser, define his marketing goals and budgets to integrating with down stream applications, which allow for the creative to be uploaded with other criteria, which determine how the ad server will pick up the ad and serve to the publisher site.

This included RFP creation workflow by the Agency, Proposal creation by the publisher and order generation with the creative information and ad details.

Trafficking and Operations (Ad serving)

Cybage is adept at providing Trafficking services to our clients either through manual ownership of the process or in creating applications that will facilitate automation of the process. These applications will allow for accepting other targeting criteria and ad details which is used by the Ad server for delivery.

This information is stored in a database, which is used by the Ad server components to determine the best ad to view at the publisher site. It looks at many different options like billing model, user profile targeting and other targeting criteria before the decision is made. The expectation is that the Ad shown should be the most effective and should elicit a response from the visitor.

Response Tracking

Billons of ads are shown everyday over the net. This is just the beginning of the elaborate process. Once the Ad is shown to the visitor, his response is recorded to further analyze the effectiveness of the ad. When he clicks the Ad, he is taken to the home page of the advertiser and intimation goes back to the ad serving organization indicating a click has happened. This is summarized for all the visitors to the site and published through a reporting mechanism.
This involves converting raw log files to a more readable format (using ETL) from which we can extract information, which will be effective for the advertiser or agency to understand the relative performance of the Ad.

Cybage has great depth in these back end processes, which help in creating reports for the end user. We have been involved in creating custom reporting for clients on the basis of requirements given by them as well.

e-Mail Marketing Expertise

Cybage has been working with e-mail marketing organizations for few years now and we have been responsible for developing and maintaining high end, high volume systems for them. We provide support during development and deployment of high volume outbound e-mails to recipients. This is especially useful during festive holidays when many clients want to send out e-mail notification of their products to millions of customers. We help our clients meet the service level agreements agreed upon at the time of signing contracts.

Cybage provides development, quality assurance and support to our e-mail marketing clients.

Search Expertise

The search business has been a shining example in the explosive growth of the Internet Advertising segment. Cybage has worked with organizations that have successfully integrated leveraging natural search to their business models. Conversion of sponsored links into Ads for better performance tracking and integration of various upstream and downstream applications giving a complete view of ad performance has been our strength. Add to that, depth in Search Engine Optimization is also very deep at Cybage.

Affiliate Marketing Expertise

Cybage has worked closely with Affiliate marketing experts to understand the business to a point where we are involved in creating and maintaining workflows, which help emerging retailers and advertisers seeking a self managed affiliate model. Using this workflow, advertisers can join ranks with the best retail brands on the web. Cybage has been involved in development and quality assurance of products that detail the affiliate marketing workflow.