Merchandizing

Cybage has worked with global leading retail solutions providers for building and validating their merchandizing solutions.

The following are the key areas where Cybage can provide end-to-end IT services:

Product Management – A key component for retailers to define and track “what you sell”. Cybage can help clients to define and develop product management and assortment solutions to enable them to handle complex product mixes in terms of pricing and promotions, in the most optimum manner.
Demand Management – Cybage experience can enable clients to build and test demand management solutions that help retailers synchronize their merchandizing strategies with customer demand margins while improving competitive positioning. This helps customers arrive at better price, promotion, and markdown recommendations, with less user intervention and more consistent performance.
Price Management – Price Management will enable stakeholders to predict and control revenue and margins by category and product. Cybage has the required expertise in providing development and testing services to enable retailers to define various pricing strategies and “what-if” scenarios to validate revenue and margins. This provides an extremely objective framework for pricing decisions.

Supply Chain

Supply Chain forms a crucial backbone for retailers. Supply Chain planning and execution play a crucial role in ensuring that the required merchandizing is made available at the right time, in the right quantity, and at the most optimum cost.

Cybage has in-depth knowledge of the following business processes and solutions:

Supplier Management and Performance Tracking
Enterprise Data Management – Item and Inventory
Global Data Synchronization – GS1
Purchase Order Management
Accounts Payable
Replenishment
Vendor Managed Inventory (VMI)
Warehouse Management (WMS)
EDI Operations and Support

Store Operations

Effective Store Operations is the key to provide customers with a memorable and pleasing shopping experience. Some of the problems faced by customers are long waits for checkout, inability in locating the required merchandise, incorrect billing, and others.

These problems can be addressed by automating processes right from Point of Sales through Workforce Management. Cybage is adept at providing a wide range of services related to various processes of Store Operations.

Some of our success stories include providing solutions in the following areas:

Point Of Sale (POS) – Implementation and Integration, Self check out POS
Barcode Solutions
Store Backend Processing
Workforce Management
Employee Commissions
Direct Store Delivery (DSD)

CRM

CRM is a critical aspect for Customer-centric Retail Solutions. Cybage has vast experience with CRM products and solutions, spanning different industry verticals, such as Healthcare, Travel and Hospitality, Gaming, Ecommerce, and Retail.

CRM in Retail has unique challenges as customer relationship is very transient in nature. Cybage understands these challenges and can help clients by providing solutions in the following areas:

Customer Data Management
Loyalty Programs
Manage Campaigns and Promotions
Campaign Tracking
Customer Support and Helpdesk

Sales and Customer Analytics

Sales and Customer Analytics have a crucial role to play in making various strategic, tactical, and operational decisions across the organization. Accurate analytics and the availability of the results to the required stakeholders at the right time are important functions of such analytics solutions.

Cybage can provide end-to-end solutions for the following key analytics solutions:

Sales Analytics for Business Forecasting
Sales Analytics for Loss Prevention
Customer Analytics for Segmentation and House-holding
Sales and Customer Analytics across multiple channels

Channel Management

Today’s retail environment is no longer restricted to only brick-and-mortar retail. With the advancement in technology and the customer becoming more informed, the retailer has to engage the customer via multiple channels. In order to provide the customer with a unified experience via multiple channels, there is a need to manage multiple channels in a synergetic and optimum way.

Cybage has built up vast expertise in managing channels from the perspective of managing multiple channels as well as franchise management.

Following are some of the key business processes in which Cybage has developed expertise: