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Internet Advertising |
Advertising on the Internet quickly followed the introduction of the World
Wide Web. Internet provided an easy-access forum for companies to market
their products. Soon, the online advertising began to boom. By 2001, top
companies like Microsoft, Yahoo!, Amazon and America Online (AOL) managed to
reach more and more viewers. It soon became clear that Internet advertising
was serious business, and the number of viewers and dollars continues to
grow exponentially.
Internet advertising has become the norm for most big and small companies.
It is extremely rare in today's economy for a large firm to have a marketing
department that does not include an e-Advertising group. In fact, special
Internet advertising analysts and research teams are being hired and created
at most major companies. Sites such as Yahoo.com, Google.com, MSN.com and
other search engines make billions of dollars in revenue due to Internet
advertising. Nonetheless, Internet advertising still does not account for a
large part of the advertising budgets of companies. This is partly due to
the economic nature of Internet advertisements. Since the ability for the
Internet to display messages is infinite, most ads are extremely cheap in
comparison to more expensive TV, magazine or radio advertisements.
Today, the Internet advertising process has become a highly sophisticated
mechanism of delivering ads to audiences who are most likely to act when
they see the creatives. This is possible because information is analyzed
minutely to arrive at a consensus of how best to create the ad, serve the ad
and who to serve the ad to. The actions and behavior of visitors are tracked
to refine the analysis even more, which increases the success rate of the
ads. This is a continuously evolving mechanism.
The various avenues of Internet advertising are – online marketing, e-mail
marketing, search marketing, affiliate marketing.
Cybage has been working with Internet advertising industry majors for the
last many years and has attained expertise in this niche area as a result.
We have 400+ engineers (development and Quality assurance) who are well
versed with the workflow and integration points within the Internet
Advertising framework. These engineers are of vital importance to our
clients as apart from providing the expected services like design and
development, they also help with production support and resolving end user
queries. This comes from the rich experience Cybage has and the ability to
continually create such engineers.
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Online Marketing Expertise
Cybage has in-depth expertise on the online marketing component of Internet
Advertising. This begins with Media Planning to operations to delivery and
then tracking and performance of the placed ads. Below is a quick summary of
the workflow.
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Read more about our Expertise in Internet Advertising |
Download Cybage Internet Advertising Services Brochure |
Read more about Cybage ExcelShore™ model of Operational Excellence |
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