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Interactive Advertising |
Technology and the e-world have changed the way advertisers and their audiences communicate. Over the last decade, Online Advertising was the buzz word. The focus has now progressed from online marketing to multi-channel advertising - reaching out to a broader spectrum of users. Multi-channel advertising strategies can be difficult to manage without the right IT infrastructure and systems in place. Strategies are evolving from "do and integrate everything" to a more focused and research-backed informed decision. “Innovation” around marketing strategies is the need of the hour.
Today it is evident that Interactive advertising is serious business, and the number of viewers and dollars are growing exponentially.
Interactive advertising has become the norm for most big and small companies. It is extremely rare in today's economy for a large firm to have a marketing department that does not include an e-Advertising group. In fact, most major companies are hiring special Interactive advertising analysts and creating research teams. Sites such as Yahoo, Google, MSN, and other search engines make billions of dollars in revenue by way of Interactive advertising. Nonetheless, even today, Interactive advertising does not account for a large part of the advertising budgets of companies. This is partly due to the economic nature of Interactive advertisements. Since the ability for the Internet to display messages is infinite, most ads are extremely cheap in comparison to more expensive TV, magazine or radio advertisements.
Today, the Interactive advertising process has become a highly sophisticated mechanism of delivering ads to audiences who are most likely to act when they see the creative. This is possible because information is analyzed minutely to arrive at a consensus of how best to create the ad, serve the ad, and who to serve the ad to. The actions and behavior of visitors are tracked to further refine the analysis, which increases the success rate of the ads. This is a continuously evolving mechanism.
Changing customer preferences, fierce competition, emergence of opportunities to gain distressed assets, and governments’ shift from crisis control to economic stimulus will probably produce new laggards, leaders, and industry dynamics in the next year or two. The future will belong to companies whose senior executives carefully assess their options and nurture the flexibility, awareness, and resilience needed to deal with this unpredictable scenario.
Cybage has been working with industry majors in Interactive advertising for the last several years and has attained expertise in this niche area. We have 400+ engineers (Development and Quality Assurance) who are well versed with the workflow and integration points within the Internet advertising framework. These engineers are of vital importance to our clients as, apart from providing the expected services like design and development, they also help with production support and resolving end user queries. This comes from the rich experience Cybage has and the ability to continually create such engineers.
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Quick Facts
- 400+ Development and Quality Assurance engineers
- Rich experience of over 10 years in the domain
- Served over 50 customers in the industry
- Expertise in working on projects varying from 3 to 100 man months
- Rich and varied expertise in all aspects of Interactive advertising – Online, Video, Social Media, Mobile, Email, Affiliate, Search and Ad Operations
- Your one-stop shop for end-to-end solutions and services for your Interactive Marketing needs
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ExcelShore™ Model of Operational Excellence
Cybage delivers value under its business practices leveraging its industry differentiation. Our ExcelShore™ model of Operational Excellence remarkably differentiates us from our peers in the industry globally. All projects at Cybage are executed leveraging ExcelShore model. ExcelShore is robust software delivery model which is perfected and tested over past 13 years. It puts Cybage’s core of operational excellence at work in executing software projects, thereby enabling clients to realize their business objectives from the outsourcing relationship.
As soon as the relationship begins, ExcelShore puts the customer objectives right on top. The sophisticated algorithmic software powered system gets into action and lays out various dynamics of the project execution for the relationship. Each module within the system is designed to provide key insights into each stage through which the offshore software engagement passes through. It provides a comprehensive and sophisticated dashboard which provides project KPIs, as the data gets generated during the inception of the project (like team composition, skill sets, milestones etc.) and during the execution of project (like project attrition, performance appraisal, scaling up, new recruitment, risk forecasting etc.). Thus, ExcelShore™ empowers stakeholders across the hierarchy to keep a tab over the projects in their respective roles and responsibilities, leading to the relationship meeting with its inherent objectives and thereby growing consistently over a period of time.
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 Download Cybage Interactive Advertising Services Brochure |
| Read more about Cybage ExcelShore™ model of Operational Excellence |
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