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Internet Advertising

Internet Advertising

Advertising on the Internet quickly followed the introduction of the World Wide Web. Internet provided an easy-access forum for companies to market their products. Soon, the online advertising began to boom. By 2001, top companies like Microsoft, Yahoo!, Amazon and America Online (AOL) managed to reach more and more viewers. It soon became clear that Internet advertising was serious business, and the number of viewers and dollars continues to grow exponentially.

Internet advertising has become the norm for most big and small companies. It is extremely rare in today's economy for a large firm to have a marketing department that does not include an e-Advertising group. In fact, special Internet advertising analysts and research teams are being hired and created at most major companies. Sites such as Yahoo.com, Google.com, MSN.com and other search engines make billions of dollars in revenue due to Internet advertising. Nonetheless, Internet advertising still does not account for a large part of the advertising budgets of companies. This is partly due to the economic nature of Internet advertisements. Since the ability for the Internet to display messages is infinite, most ads are extremely cheap in comparison to more expensive TV, magazine or radio advertisements.

Today, the Internet advertising process has become a highly sophisticated mechanism of delivering ads to audiences who are most likely to act when they see the creatives. This is possible because information is analyzed minutely to arrive at a consensus of how best to create the ad, serve the ad and who to serve the ad to. The actions and behavior of visitors are tracked to refine the analysis even more, which increases the success rate of the ads. This is a continuously evolving mechanism.

The various avenues of Internet advertising are – online marketing, e-mail marketing, search marketing, affiliate marketing.

Cybage has been working with Internet advertising industry majors for the last many years and has attained expertise in this niche area as a result. We have 400+ engineers (development and Quality assurance) who are well versed with the workflow and integration points within the Internet Advertising framework. These engineers are of vital importance to our clients as apart from providing the expected services like design and development, they also help with production support and resolving end user queries. This comes from the rich experience Cybage has and the ability to continually create such engineers.

Online Marketing Expertise

Cybage has in-depth expertise on the online marketing component of Internet Advertising. This begins with Media Planning to operations to delivery and then tracking and performance of the placed ads. Below is a quick summary of the workflow.

Internet Advertising