Travelers have become Internet literate now. They search for travel products on various websites and compare offerings (not only rate but the complete package) before shopping. In such a scenario, you should be well aware of the current market trends, travelers’ preferences, and your competitors’ offerings. There are various systems and data is dispersed at various places, reservation systems, guest database, POS, restaurant systems, etc. to help you. You may also need to refer to the competitors’ data that is available on the Internet – competitors’ websites or systems such as GDS/ADS/Switch to source this information.
It is very important for you to move this data to a central location, cleanse it, analyze it – closely observe the patterns– and then use it as information for your decision making. Business Intelligence helps you in revenue management, sales and marketing, offering services or products to customer based on profile/preference, running promotions or loyalty programs for yield management, etc.
Cybage understands the importance of Business Intelligence in the Hospitality and Travel industry, specifically in Pricing, Revenue Optimization, and Reporting perspective and how to derive maximum value from the technology.
Key Strengths
- BI solution related to pricing analysis, revenue management, yield management, and forecasting
- Proud partner for one of the top yield management and forecasting solution provider for Airlines, Hotels, and Car
- Expertise in providing data warehousing and BI tools such as SSRS, SSAS, Business Objects, etc.
- Professionals, Business Analysts, and Functional Experts
- Dedicated Centre of Excellence in Business Intelligence and Analytics
