Travel Content Management
Web 2.0 and Travel 2.0 are changing the way travel contents are used and delivered to the consumers. Travel companies need to provide as much of the dynamic contents on the website to bring travelers attention. User interaction and experience is a key aspect for all eCommerce websites including Travel search workflows.
Travelers are expecting virtual experience of the property, resort, or destination before they make a purchase decision. It is not only about the text, but photos and 360-degree video are also important for travelers. The online content and visual appeal entices guests to not judge property simply by the price, but by the value that the property and surrounding location could offer to their travel needs. Content providers also need tools for creating marketing material such as digital brochures.
While content providers are providing the various contents, in different languages and based on user’s profile, the websites on which these contents need to be displayed should be equipped with using the right content. Websites need to give rich experience to the traveler with integration of map, online chat, and different kinds of contents to be sourced from third party such as city guide or contents, reviews about the products, etc. Use of rich controls to show search results, filter search results, etc. are some examples of Web 2.0. To support this, you will need to have web content management in place.
Considering that Web Content Management and Digital Content Management are playing vital roles, Cybage has deep expertise in integrating and developing content management systems, digital assent management systems, and travel content solutions.
Key Strengths
- Integrations with Content Management Systems such as Drupal, Mambo, MCMS, MOSS, Alfresco, etc.
- Implementation of Custom CMS with localization support.
- Implementation of Web 2.0 and Travel 2.0-compliant websites with integration of maps and with internal CMS or external content provider for text as well as digital contents
- Implementation of Digital asset management system that support photos/images, videos, digital virtual tours, image processing, storage and distribution, and reports for distributions
- Distribution of digital media assets on various channels such as GDS, Pegasus, WizCom, etc.
