Today, Travelers prefer shopping online because of which many Online Travel Agencies (OTAs) are seeing upward trends in online bookings. Airlines are changing merchandising ways for optional services such as baggage charges, seat selection, etc., which are traditionally not supported by GDS. Travel suppliers are seriously considering alternate options to distribute their inventory bypassing the traditional GDS route. Building direct connectivity with the travel suppliers opens up a new avenue for OTAs to bring in their inventory for travelers to book.
While Hotel and Airline suppliers are trying to offer their products directly to the OTAs, OTAs are also trying to use innovative strategies to up-sell/cross-sell, increase coverage on travel products as well provide value-added services to consumers. Dynamic packaging of the travel inventory, travel insurance, visa services, parking space, etc. is bundled attractively as ‘extras’ to the consumer to choose from. To support such features and ancillary inventory types necessitates OTAs to connect directly with the suppliers.
Cybage has deep expertise in travel inventory management and has gathered vast experience in building direct connectivity with the supplier network utilizing OpenTravel Alliance, Type A, Type B, and proprietary messages.
Key Strengths
- Built over 25+ direct connects for various travel suppliers such as InterContinental, Hilton, Hyatt, Air Tran, Air Canada, Continental Air, American Airlines, Emirates, Hertz, Dollar, Thrifty, Enterprise, AVIS, Budget, Carnival Cruise, etc.
- Built over 15+ direct connects with switches and consolidators such as Pegasus, Superbreak, Kuoni, AlliedTPro, Tourico, Expedia QuickConnect, CarTrawler, Inntopia, etc.
- Messaging expertise in proprietary XML, OpenTravel Alliance, EDIFACT Type A and Type B messages.
