Media and Entertainment

With the advent of the Internet, the reach of the media is at an all-time high. There is strong focus on how to use the various channels of media to increase awareness about marketer products with the objective of generating more business and improving bottom lines. The unique aspect of applications in the Media & Entertainment (M&E) space is that it helps in not only increasing the brand recognition and brand recall value, but also enhancing productivity and reducing the cost of marketing. Accurate measurability of online marketing also makes it a very compelling proposition.

Quick Facts

• 500+ Development and Quality Assurance engineers
• Rich experience of over 12 years in the domain
• Served over 60 customers in the industry
• Expertise in working on projects varying from 3 to 100 man months
• Rich and varied expertise in all aspects of M&E: Application and Information Services, Publishing Workflows, Digital Advertising, Entertainment, and Emerging Media.
• Your one-stop shop for end-to-end solutions and services for your needs in the M&E space

In the world of ever-changing digital market place, it is imperative for media organizations to transform their business processes. Turning to new-age technologies such as Emerging Media (iTV, Mobile media, and Streaming media) facilitates in reaching your potential customers by adopting the go-to-market strategy. To meet your customers’ requirements, collaborating with an organization that has extensive experience in the M&E domain helps you gain an edge over your competitors. While you focus on meeting your customers’ needs, your partner organization helps you in enhancing your business processes and increasing productivity, thereby making you more agile and receptive to changes.

Cybage is uniquely positioned to collaborate with you to provide effective solutions for all your business needs. Having worked with Digital agencies, Publishers, Media companies, Studios and Product companies, we understand the M&E domain and bring to the table deep expertise in the M&E space.

Our current collaborations have yielded positive results for our clients, and make us efficient to provide solutions that are stable, scalable, and flexible in nature.

Cybage delivers value under its business practices leveraging its industry differentiation. Our ExcelShore^® model of Operational Excellence remarkably differentiates us from our peers in the industry globally. All projects at Cybage are executed leveraging ExcelShore model. ExcelShore^® is robust software delivery model which is perfected and tested over past 15 years. It puts Cybage’s core of operational excellence at work in executing software projects, thereby enabling clients to realize their business objectives from the outsourcing relationship.

As soon as the relationship begins, ExcelShore^® puts the customer objectives right on top. The sophisticated algorithmic software powered system gets into action and lays out various dynamics of the project execution for the relationship. Each module within the system is designed to provide key insights into each stage through which the offshore software engagement passes through. It provides a comprehensive and sophisticated dashboard which provides project KPIs, as the data gets generated during the inception of the project (like team composition, skill sets, milestones etc.) and during the execution of project (like project attrition, performance appraisal, scaling up, new recruitment, risk forecasting etc.). Thus, ExcelShore^® empowers stakeholders across the hierarchy to keep a tab over the projects in their respective roles and responsibilities, leading to the relationship meeting with its inherent objectives and thereby growing consistently over a period of time.

To know more about Cybage’s Interactive Advertising expertise write to us at: media@cybage.com