CRM
The Retail Industry has seen an unprecedented shift in strategy from Product-Centric to Consumer-Centric over the last ten years. It has become imperative to know more about customers for better targeting Merchandise, Price and Promotions, and Shelf Management within the store, in order to attract more customers and sales. Hence, CRM solutions are becoming increasingly important.
The Cybage team understands the challenge of evolving CRM solutions and has vast experience in CRM solutions targeted for various industries, specifically for Retail. The following are the key areas where Cybage can assist customers in designing, implementing, and maintaining the following aspects of CRM Solutions:
- Customer Data Management – Centralized as well as In-Store access
- Loyalty Programs – Multiple Loyalty Programs, Rewards maintenance
- Campaigns and Promotions Management – Multiple promotions, Automate Promotion Communication, track campaign performance
- Customer Analytics– Handle Duplicates, Segmentation, Householding, Customer Dashboard
- Customer Support and Helpdesk – 24x7 Back office Support
