Whitepapers
How Social Media is changing the Travel Industry?
The online Travel industry has witnessed a rapid change in trends, even against the backdrop of the global slowdown. HotelMarketing.com expects 50% of all leisure travel bookings to be made online in 2010, as compared to 40% in 2008.The popularity of the Internet has been spearheaded by the fast-evolving social media trends. The travel industry acknowledges the potential that social media shows for marketing and branding of products.
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What does Cloud offer for Travel & Hospitality Industry?
Cloud computing is gaining popularity and offering many benefits to the Travel & Hospitality Industry. These benefits include scalability, shorter time to market, ready-to-use infrastructure and integration options, reduced upfront and operating cost, scope for innovation, and overall aligning business model with evolving technology standards and architecture. The Travel & Hospitality Industry has witnessed deep fall in the past few years and is currently looking for new strategies that can help it in bringing more cost-effective solutions in the market at the right time to tap new business opportunities.
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