The Consulting group of the Media & Entertainment vertical at Cybage includes business analysts and solution architects who are functional experts in the Advertising & Marketing, Ad Tech, Media Publishing, Entertainment Production, Social Media and Interactive TV domains.
A Business Analyst at Cybage partners with customers to help envision and deliver an end-to-end solution—right from product conceptualization to solution design and development. This group also spearheads efforts to percolate the industry knowledge among the engineering and technical teams, thereby helping deliver better value to our customers.
The Consulting group can take on the role of requirements ownership and help with various product management activities including:
- Competitive analysis
- Gap Analysis—analyze the ‘as-is’ processes and recommend a leaner ‘to-be’ approach
- Requirement elicitation
- Build vs. Buy evaluations
- System integration approach
- Solution engineering
- Product backlog management
- User Acceptance Testing