Over the last few years, social media networks and platforms have established themselves as significantly important communication channels for advertisers, marketers, and publishers. The increasing number of consumers using social media channels has prompted businesses to feature social channels in their marketing, communication, product, and promotional strategies.
With an increase in average time spent on such platforms by consumers, businesses are ‘socializing’ their content and promotional activities to derive stronger consumer engagement and Return on Investment (RoI). In addition to being effective communication channels for marketers and consumers, social media always presents a sizeable avenue to undertake competitive cognizance and analysis.
Cybage has helped businesses extend their content, marketing, and promotional activities through its Social Media Services portfolio, which includes technology solutions and managed services such as the following:
- Social platforms development and engineering
- Social media apps for platforms such as Facebook, Twitter, and Google+
- Interactive games, quizzes, promotions, advergames, fan pages, and ads for popular social media platforms such as Facebook, Twitter, and Google+
- Integration with social sharing, social media profiles, SSO, and OpenID, among others
- Ad API integration with popular platforms such as Facebook, Twitter, and Google+
- Social audience engagement and predictive analytics platforms
- Social media monitoring, buzz marketing, and reputation management
Want to know more about our social media solutions? Write to us at firstname.lastname@example.org