The convergence of the Internet and broadcast TV has changed the way viewers interact with and consume broadcasted content. This convergence has enabled viewers to access both broadcast and Internet content on a unified platform—a platform that allows for diversity in content and interactions.

It has enabled viewers and businesses to engage in interactive, two-sided conversations that are increasingly helping program engagement, advertising, and content consumption. It has also opened up opportunities for highly innovative and interactive advertising and marketing campaigns.

Through its technology solutions, Cybage has helped businesses address and optimize their offerings for this space. Such solutions include the development, integration, implementation, and enhancement of systems that help manage:

  • Integrated programming, ad inventory, and ad sales management systems
  • Client-server implementations for Internet TV solution providers to help them with pluggable modules to pick and parse data from varied content providers and aggregate metadata information to enhance Internet video navigator and player
  • Development of Platform as a Service (PaaS) solutions that serve organizations in the business of managing and distributing live and on-demand content
  • IPTV implementations to provide true TV solutions in and out of home
  • Rating and impact predictive systems for ad campaign forecasting and management
  • Cloud hosted video and ad management and delivery
  • Interactive TV solutions focused on promotions, quizzes, content, deals, advergaming, and offers to drive consumer engagement
  • T-commerce implementations, ranging from content stores to online retail and microsites
  • Multichannel distribution (linear and on-demand)—web, social, mobile, consoles, streaming media, and VoD
  • Subscription management systems
  • Electronic Programming Guides (EPG) by CMS and metadata service integrations
  • User engagement and audience segmentation
  • Ad metrics, reporting, and forecasting
  • Native mobile applications to increase interactions, referrals, and check-ins

Want to know more about our video and interactive television solutions? Write to us at media@cybage.com

Thought Leadership


David Houser

Cybage understands HighJump from the very foundation of our development and software...

SVP - International Sales,
Sanjeev Kapoor

Often at Videology we work on cutting edge projects and what I was glad...

VP Global Infrastructure,
Videology Group
Roger Hoffmann

An offshore partner, Cybage helped in up-scaling the project with optimal resources...

CTO & Country Manager,
U.S. Auto Parts
Michael Meyer Testimonial

Michael Meyer talks about how Rate Highway Inc. has learned...

President and CEO,
RateHighway Inc.
Guy Amoroso

Ten years of relationship speaks volumes...

Managing Director,
123Insight Limited
Patrick Bustraen

We chose Cybage as the software partner and we had...

VP - R&D,
Transics International
Pontus Rogala

The domain understanding of Cybage experts...

Managing Director,
Airfair Flugservice GmbH
Vineet Gupta

Cybage has flexible functioning and friendly culture...

Fairmont Raffles Hotel International
Robert Nix

Cybage team is a part of our company. Our 9 year old...

VP & Principal Architect,
AthenaHealth Inc.
Greg Wiggins

We are impressed with the Indian engineers' way of...

Director - Software Engineering,
Central Logic Inc.
Steven Knapp

Cybage has proven to be consistently reliable since...

SVP - Global Operations,
iCrossing Inc.
Dave Johnson

No team in Cybage works in silos. Our decision...

iCrossing Inc.
Howie Altman

The delivery team at Cybage has much higher quality management...

Frank Van Amerongen

The preciseness and quick reaction by Cybage team adds to our business...

Publishing Director,
Harvey Goldhersz

The stability provided by Cybage has helped us scale-up...

GroupM Analytics
Ben Bartel

Cybage's skilled team has helped us in developing healthcare solutions...

VP - Product Development,
Marketware Systems
Donal McGranaghan

Cybage provided us the transparency, and the efficiency of the delivery...

VP - Software Engineering and Quality,