This paper discusses how the multi-criteria decision-making model can be used to schedule content more effectively on a channel.
This paper discusses the need of Ad Mediation Exchange in mobile advertising.
Software testing is getting more and more complicated. Multiple factors are responsible for this situation. User Interfaces (UIs) are getting richer and complex.
The emerging social enterprise refers to the organization of this day and age, one that has taken the plunge into a shiny, new social media platform.
This newsletter highlights the key developments in the Advertising industry and provides a point of view on how to make the best of this dynamic and buzzing ecosystem.
This whitepaper highlights the emerging trends in email marketing. An Email Service Provider (ESP) must adapt to these trends to keep pace with the changing technical and business landscape and to ensure better customer engagement.
Availability of the right information at the right time is the key that can unlock the doors to success for any organization.
With growing penetration of mobile gaming, publishers intent to monetize their inventory by integrating preferred mobile Ad Network. This paper discusses integration of Ad SDK for the games/apps built using Unity, ANE, Marmalade and Corona.
Solving a challenge to uniquely identify a mobile user across mobile web and native apps and helping advertisers and publishers in remarketing, tracking app statistics and user's journey from click to install.
As more consumers embrace digital content, the prominence of mobile as a channel has reached unprecedented levels.
This paper discusses the rapid rise of social media and its impact on customer relationship.
To say that the publishing industry (newspapers, magazines, books, and print at large) has changed would be an understatement.