Whitepapers

Ad Replacement Ecosystem

Know how the Broadcasting industry is transitioning to Addressable TV Advertising with an eye on making Linear TV advertisements more attractive for advertisers and consumers. This white paper aims to provide a functional and technical understanding of how Addressable TV Advertising works.

Proactive Campaign Monitoring Against Ad Frauds and Performance Anomalies

Know how proactive monitoring of media campaigns can help media agencies and advertisers to safeguard the advertisers’ brand reputation and enhance campaign performance by detecting anomalies and ad frauds at an early stage. This white paper outlines the impact of ad fraud and performance anomalies and Cybage’s take on proactive campaign monitoring as a preventive measure.

Emergency Alert System (EAS) Implementation for OTT, Broadcast, and Streaming Media

Know the need for Emergency Alert System (EAS) and how to make your platform compliant to EAS. This white paper sheds light on how broadcasters, cable television systems, wireless cable systems, satellite digital audio and radio service providers and other OTT or streaming media providers could build EAS components and make their platform compliant to EAS.

Smart Content Scheduling using Analytic Hierarchy Process (AHP)

Know how the multi-criteria decision-making model – 'Analytic Hierarchy Process (AHP)' can be used to schedule content more effectively on a channel. This whitepaper also details how AHP can help a scheduler to decide the content and priorities and enable implementation of various scheduling strategies.

Ad Mediation in Mobile Advertising

Know how ad mediation exchange can help publishers to generate maximum revenue, attain global coverage and garner support for almost all platforms in mobile advertising. This whitepaper also enlists the challenges, proposed solution and future of ad mediation in mobile advertising.

Right implementation of Automation Testing strategies can help minimize costs

Know how automation testing processes are adopted by IT organizations, the cost factors involved, strategies to minimize the investments and maximizing ROI. This whitepaper lists the best practices and strategies that can be leveraged while implementing automation testing.

Cybage’s Perspective on Emerging Collaborative and Social Enterprise

Know about enterprise collaboration, key strategic challenge that comes along and tremendous benefit it brings. This whitepaper discusses various trends such as globalization, skills specialization, innovation necessities, and distributed proficiency that make enterprise collaboration essential.

Advertising & Marketing - Trends to watch out for in 2015

This newsletter highlights the key developments in Advertising industry and provides a point of view on how to make the best of this dynamic and buzzing ecosystem.

Emerging Trends in Email Marketing

Know how Email Service Providers can keep up with emerging trends in Email Marketing and have better customer engagement through real-time personalization and influence of mobile in the marketing strategy.

Essentials In-Memory Analytics-Cybage

Know how in-memory analytics allows reliable and speedy information gathering, enabling business users to rapidly perform interactive operations on dashboards or reports using multiple variables. This whitepaper enlists the advantages that in-memory analytics has over traditional BI systems, which are based on disk operations.

Ad SDK Integration for Mobile Game Publishers

Know how to get monetized and integrate with mobile AD SDK for your game app built using Unity, ANE, Marmalade or Corona.

Mobile Device Fingerprinting and Unique User Identification

Know how mobile device fingerprinting or digital fingerprinting can assist businesses to enhance advertising and diminish fraud risk. This whitepaper outlines various scenarios and implementation approaches for mobile device fingerprinting, unique user identification and user tracking.

Managing and Achieving Publishing Native Applications and Readers

Know how to stay ahead of consumer expectations and provide unique content experience for mobile and tablet devices. This whitepaper evaluates the use of a robust and re-usable mobile app framework that can help content publishers in quick turnaround, effectively manage changing platform dynamics and consumer expectations.

Social Media and Customer Relationship-Cybage

Know all about the rapid rise of social media and its impact on customer relationship. This whitepaper sheds light on how business can use social media to connect better with their customers and employees and how a social strategy can have a better impact on customer engagement.

Optimizing Publishing Processes for the multi-channel World

Know how content consumption patterns have evolved from the linear, single-channel environment to a more dynamic, multi-channel environment. This whitepaper helps publishers stay ahead in the game and taking their content to a variety of digital channels such as web, mobile and social media and outlines the need and approach for unifying pre-press workflow by leveraging a centralized content management system (CMS).

TESTIMONIALS

David Houser

Cybage understands HighJump from the very foundation of our development and software...

SVP - International Sales,
HighJump
Sanjeev Kapoor

Often at Videology we work on cutting edge projects and what I was glad...

VP Global Infrastructure,
Videology Group
Roger Hoffmann

An offshore partner, Cybage helped in up-scaling the project with optimal resources...

CTO & Country Manager,
U.S. Auto Parts
Michael Meyer Testimonial

Michael Meyer talks about how Rate Highway Inc. has learned...

President and CEO,
RateHighway Inc.
Guy Amoroso

Ten years of relationship speaks volumes...

Managing Director,
123Insight Limited
Patrick Bustraen

We chose Cybage as the software partner and we had...

VP - R&D,
Transics International
Pontus Rogala

The domain understanding of Cybage experts...

Managing Director,
Airfair Flugservice GmbH
John Oberon

Cybage respects its customers' views and inputs...

VP - Engineering,
Intel(Mashery)
Vineet Gupta

Cybage has flexible functioning and friendly culture...

EVP & CIO,
Fairmont Raffles Hotel International
Robert Nix

Cybage team is a part of our company. Our 9 year old...

VP & Principal Architect,
AthenaHealth Inc.
Greg Wiggins

We are impressed with the Indian engineers' way of...

Director - Software Engineering,
Central Logic Inc.
Steven Knapp

Cybage has proven to be consistently reliable since...

SVP - Global Operations,
iCrossing Inc.
Dave Johnson

No team in Cybage works in silos. Our decision...

COO,
iCrossing Inc.
Howie Altman

The delivery team at Cybage has much higher quality management...

VP,
TravelClick
Frank Van Amerongen

The preciseness and quick reaction by Cybage team adds to our business...

Publishing Director,
ThiemeMeulenhoff
Harvey Goldhersz

The stability provided by Cybage has helped us scale-up...

CEO,
GroupM Analytics
Ben Bartel

Cybage's skilled team has helped us in developing healthcare solutions...

VP - Product Development,
Marketware Systems
Donal McGranaghan

Cybage provided us the transparency, and the efficiency of the delivery...

VP - Software Engineering and Quality,
DealerTrack