The rising dependency of marketing functions on technology has created significant opportunities for marketing services providers to support their clients' marketing activities. With organizations increasing their technology investments that impact marketing and sales functions, there is a need to better align and optimize marketing services and products to positively impact such functions. With businesses becoming more demanding, it has become critical for marketing services providers to not only ensure faster time-to-market but also enable timely decision support mechanisms.
Cybage—through its advertising, marketing, and media domain—has helped marketing service providers enable and optimize their solutions and offerings. Our expertise includes implementation, management, and optimization of:
- Email marketing solutions
- Direct mailing solutions
- Affiliate Programs and Networks—solutions and implementations
- Market research, audience management, data aggregation, analytics, and decision support services
- Audience segmentation and targeting
- Customer information and relationship management systems—social CRM implementations
- Social media marketing, reputation management
- Promotions management—surveys, sweepstakes, polls, and advergaming
- Consumer-facing web and mobile properties (HTML5 microsites, social media apps, mobile native applications)
- Big data management focused on marketing, advertising, and sales functions
Cybage’s focus on the advertising and marketing industry creates a conducive environment for marketing services and product providers to address, implement, and manage technology focused on marketing and sales functions.
To know more about our online advertising solutions, send us an email at email@example.com.