HOME

Content Marketing

In today’s digital world, customers are overexposed to ‘generic’ content pushed through advertising and other paid outlets, causing information fatigue and immense scarcity of user attention.

Context is the key that’s missing in most marketing stories today; context is what a brand narrative leverages to connect a solution with a ‘real’ customer problem.

To cut through this mass media noise and gain customer mindshare, brands need to rethink their traditional ‘push’ marketing approach and deliver information that’s focused on customer needs.

Content marketing is an ‘empathetic’ modern marketing approach that prioritizes the needs of the target audience to deliver relevant, timely, and valuable content. It is a ‘modern marketing’ approach that helps you establish deep emotional connections with your customers. The central idea of content marketing is to offer premium information that’s highly contextual, timely, and valuable to the target audience. In short— you create and distribute content that ‘by itself’ can return immense value to your business.

At Cybage, content is one of our core strengths. From strategizing and planning to field execution and performance measurement—we have the right skills, experience, and resources to address all your problem areas through our full-fledged content marketing services catalog.

We can help you build and execute a full-stack content marketing program, starting from content strategy and editorial planning to field execution and ROI measurement.

We also bring expertise in creating all major varieties of content along with packaging and media repurposing to deliver ready assets for all your target distribution channels—owned, earned, and paid!

Explore our technical capabilities, domain experience, and people strength to build and execute your full-stack content marketing program.

Thought Leadership

TESTIMONIALS

Jagath Pathirane

Our association with Cybage went beyond the implementation part...

Director/CEO,
Expolanka Freight (Pvt) Limited
Charlie Smith

Cybage has helped us in many domains such as native mobile development...

Co-founder,
Ideator
David Houser

Cybage understands HighJump from the very foundation of our development and software...

SVP - International Sales,
HighJump
Sanjeev Kapoor

Often at Videology we work on cutting edge projects and what I was glad...

VP Global Infrastructure,
Videology Group
Roger Hoffmann

An offshore partner, Cybage helped in up-scaling the project with optimal resources...

CTO & Country Manager,
U.S. Auto Parts
Michael Meyer Testimonial

Michael Meyer talks about how Rate Highway Inc. has learned...

President and CEO,
RateHighway Inc.
Guy Amoroso

Ten years of relationship speaks volumes...

Managing Director,
123Insight Limited
Patrick Bustraen

We chose Cybage as the software partner and we had...

VP - R&D,
Transics International
Pontus Rogala

The domain understanding of Cybage experts...

Managing Director,
Airfair Flugservice GmbH
Vineet Gupta

Cybage has flexible functioning and friendly culture...

EVP & CIO,
Fairmont Raffles Hotel International
Robert Nix

Cybage team is a part of our company. Our 9 year old...

VP & Principal Architect,
AthenaHealth Inc.
Greg Wiggins

We are impressed with the Indian engineers' way of...

Director - Software Engineering,
Central Logic Inc.
Steven Knapp

Cybage has proven to be consistently reliable since...

SVP - Global Operations,
iCrossing Inc.
Dave Johnson

No team in Cybage works in silos. Our decision...

COO,
iCrossing Inc.
Howie Altman

The delivery team at Cybage has much higher quality management...

VP,
TravelClick
Frank Van Amerongen

The preciseness and quick reaction by Cybage team adds to our business...

Publishing Director,
ThiemeMeulenhoff
Harvey Goldhersz

The stability provided by Cybage has helped us scale-up...

CEO,
GroupM Analytics
Ben Bartel

Cybage's skilled team has helped us in developing healthcare solutions...

VP - Product Development,
Marketware Systems
Donal McGranaghan

Cybage provided us the transparency, and the efficiency of the delivery...

VP - Software Engineering and Quality,
DealerTrack