‘Omni-channel’ has evolved from being a buzzword to a business driver. It is no longer a flash in the pan, but rather a new norm in today’s connected and transforming business landscape.
Research shows that 'omni-channel consumers' spend 5% to 30% more than their counterparts—which means good omni-channel solutions can really improve a retailer’s top line. With our comprehensive domain knowledge, we help our clients strategize robust omni-channel solutions. The biggest challenge posed by an omni-channel system is: multiple channels mean multiple sources of data.
Consolidating the unstructured data left behind by customers across various touchpoints into holistic customer profiles that serve as a single source of truth is where we capitalize on our in-depth understanding of how omni-channel systems work. The crux of a true omni-channel solution is to provide consumers with a seamless brand experience, whether they are shopping on the web, in the store, through a mobile device, or all of the above.
With consumers becoming more demanding and competitors more capable, we focus on augmenting consumer experience to differentiate the client’s brand and ensure that they stay relevant. End-to-end visibility, data transformation, and aggregation provide tactical and actionable insights to business strategists to yield significant competitive advantages and smart decision making.