Customer Retention is as important to your business profitability as growth and margins. Businesses across industries are on a quest to deliver the ultimate customer experience that keeps bringing customers back. Hence, it is vital for businesses to have the ability to assess which existing customers have the highest probability of dropping out. Data science, combined with human judgment, can help businesses uncover how to retain and maintain existing customers.
The Customer Retention decision point powered by DecisionMinesTM helps in identifying customers who have the highest risk of dropping out. Customer drop is based on various factors such as their personal, demographic, and account details among others. This decision point caters to B2B and B2C clients effectively by evaluating the churn rate, sales opportunities, and sales funnels to improve customer relationships.
Customer Retention powered by DecisionMinesTM leverages big data and machine learning to provide predictive metrics that effectively retain and improve customer lifetime value for our clients.