Every guest interaction and booking made through channels such as the Brand Website, Call Center and Front Desk generates valuable data.
While hotels today have plenty of promising and valuable services that can be offered to guests to generate additional revenue, hotels lack the intel required for: when to pitch these services, whom to offer them to and what to offer? Hoteliers lack insights to understand their potential and existing guests, thereby falling short of upselling or cross-selling relevant service offers to their guests. This leads to missed revenue opportunities.
In short, they struggle to find the most effective way to boost additional revenue per guest from their inability to personalize service offers. DecisionMines™ makes this frictionless by empowering guest-facing executives with informed decision-making capabilities to boost the revenue per guest and enhance guest delight by personalizing service offers.
To deliver a recommendation that helps boost additional revenue, DecisionMines™ sources data from various disparate systems such as Property Management System, Central Reservation System, CRM and Loyalty Management System.
DecisionMines™ leverages machine learning and aggregated data based on key business intelligence parameters such as guest lifetime value, guest segments, and historical purchase patterns. It helps in crafting a winning marketing strategy for all channels under consideration across the entire guest journey.
Ancillary services have a significant impact on a hotels bottom line. Learn more about DecisionMines™ Prescriptive Solutions for the Hospitality Industry.