With the rise in digital content, the Publishing industry has now begun embracing digital content aggressively. What was once dominated by traditional print and analog-driven consumption models has transitioned to digital channels such as web, mobile, and social media. This dynamism of the industry has meant that media publishers are now depending on holistic multi-channel content management, editorial, and business systems to address the growing significance of digital subscriptions and advertising opportunities.
Cybage, through its expertise in bespoke and product-based solutions, has helped media publishers to address:
- Content management needs: multi-channel publishing by leveraging industry-leading tools, enterprise content management systems, and bespoke solutions
- Incorporation of new content consumption channels—mobile, social media, and web
- Mobile and tablet native applications for platforms such as iOS, Android, and Windows
- Subscription management, bundling, and pricing models
- Implementation of programmatic ad sales and media buying platforms including ad mediation
- Revenue analytics and projections
- Audience engagement, ad retargeting and integration with various DMP platforms
- Content recommendations, targeting, and contextual suggestions
- Manual processes focused on content re-purposing for various media channels
For more information about how we help media publishers, write to us at business@cybage.com.
