This paper details the Data Management Platform (DMP) and its role in driving various use cases for the Ad Tech ecosystem. This paper highlights features and applications of a DMP and business benefits it offers for Ad Tech player on the demand or supply side of the digital advertising value chain.
The year 2017 promised a good landscape for the ad tech industry, as the Association of National Advertisers (ANA) presumed that ad fraud would drop from $7.2 billion in 2016 to $6.5 billion in 2017, but the presumption was short lived when new facts started pouring in and defined a different tale altogether.
Know how Dynamic Creative Optimization enables optimization of ads according to the user’s behavior. This paper explores the arena of DCO and details how DCO helps advertisers to automatically and simultaneously create and test hundreds of different creative options and optimize the best one that is likely to drive the most consumer engagement.
In today's data driven age, it's necessary to consolidate your advertising data coming from multiple sources into a single destination to be able to make sense out of it. This whitepaper discusses the features of various off-the-shelf BI Analytics platforms and how ad agencies can use them to analyze their data effectively.
Social Media Influencers are a growing group of young individuals who help change the buying behavior of common people. These are the people with strong digital presence, a strong opinionated voice and are a reliable source.
Know how the Broadcasting industry is transitioning to Addressable TV Advertising with an eye on making Linear TV advertisements more attractive for advertisers and consumers. This white paper aims to provide a functional and technical understanding of how Addressable TV Advertising works.
Know how proactive monitoring of media campaigns can help media agencies and advertisers to safeguard the advertisers’ brand reputation and enhance campaign performance by detecting anomalies and ad frauds at an early stage. This white paper outlines the impact of ad fraud and performance anomalies and Cybage’s take on proactive campaign monitoring as a preventive measure.
Know the need for Emergency Alert System (EAS) and how to make your platform compliant to EAS. This white paper sheds light on how broadcasters, cable television systems, wireless cable systems, satellite digital audio and radio service providers and other OTT or streaming media providers could build EAS components and make their platform compliant to EAS.
Know how the multi-criteria decision-making model – 'Analytic Hierarchy Process (AHP)' can be used to schedule content more effectively on a channel. This whitepaper also details how AHP can help a scheduler to decide the content and priorities and enable implementation of various scheduling strategies.
Know how ad mediation exchange can help publishers to generate maximum revenue, attain global coverage and garner support for almost all platforms in mobile advertising. This whitepaper also enlists the challenges, proposed solution and future of ad mediation in mobile advertising.
Know how Email Service Providers can keep up with emerging trends in Email Marketing and have better customer engagement through real-time personalization and influence of mobile in the marketing strategy.
Know how to get monetized and integrate with mobile AD SDK for your game app built using Unity, ANE, Marmalade or Corona.
Know how mobile device fingerprinting or digital fingerprinting can assist businesses to enhance advertising and diminish fraud risk. This whitepaper outlines various scenarios and implementation approaches for mobile device fingerprinting, unique user identification and user tracking.
Know how to stay ahead of consumer expectations and provide unique content experience for mobile and tablet devices. This whitepaper evaluates the use of a robust and re-usable mobile app framework that can help content publishers in quick turnaround, effectively manage changing platform dynamics and consumer expectations.
Know how content consumption patterns have evolved from the linear, single-channel environment to a more dynamic, multi-channel environment. This whitepaper helps publishers stay ahead in the game and taking their content to a variety of digital channels such as web, mobile and social media and outlines the need and approach for unifying pre-press workflow by leveraging a centralized content management system (CMS).
