Cybage is now a member of the Interactive Advertising Bureau (IAB)

December 9, 2009  

Cybage Software Pvt. Ltd, an eminent name in the interactive marketing domain, today announced its recent association with the Interactive Advertising Bureau (IAB). Cybage is now a member of the IAB, an advertising business organization representing a large number of the most prominent media outlets in the United States. 

This comes close to the announcement of Cybage being selected in the 2009 Global Services 100 List as one of the top global providers of business and technology services. 

As an associate member of the IAB, Cybage will support the sale of interactive advertising inventory through initiatives and simplify the processes associated with buying, planning, and creating interactive media. 

About Interactive Advertising Bureau (IAB)
Founded in 1996, the IAB represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising. 

About Cybage Software Pvt. Ltd. 
Cybage Software Pvt. Ltd. was founded in 1995 to develop innovative productivity tools for the world market. In August 1996, we diversified from product development to providing offshore software development services to the global IT industry. We are an SEI-CMMI Level 5 and ISO 27001 certified Offshore Software Services company based in Pune, India. Over the last 13 years, Cybage has partnered with more than 200 software firms, many of them listed on NASDAQ. 

We have three development centers in Pune and two development centers one each in Hyderabad and Gandhinagar. Additionally, we also have a development center in Redmond (WA, USA) and a business development office in New Jersey.

About Cybage’s Media & Entertainment Practice 
Cybage has been working with industry majors in Media and Interactive Marketing space for the last several years and has attained expertise in this area. We have over 400 engineers (Development and Quality Assurance) with a rich experience of more than 10 years in this domain. They are well versed with the workflow and integration points within the Interactive Marketing framework. Apart from providing design and development services to our clients, our engineers also help them with production support and resolving user queries. On the managed services side we help our customers with the process of online advertising in the Display Ads, Search (SEO/SEM) and the Social Media space. From a Media perspective, we help our customers with the Digital Asset Management function.

Cybage’s expertise in the Interactive Advertising domain is evident from the fact that we have served over 50 customers from this industry and have worked on projects, varying from 3 to 100 man months, from all fields of Interactive Advertising. This includes Online, Video, Social Media, Mobile, Email, Affiliate, Search, and Ad Operations. 

We can serve as your one-stop shop for end-to-end solutions and services for your Interactive Marketing needs.