Cybage Software, a leading offshore technology services provider, will showcase its service offerings and in-depth expertise in the Media and Interactive Advertising industry at the AdTech conference to be held from November 8, 2011 to November 10, 2011 in New York.
About the Media and Entertainment vertical at Cybage
Cybage has rich experience of more than 12 years in the Media and Entertainment industry. As part of its focus on new media solutions, Cybage has built credible expertise in the technology and service needs of the Interactive Advertising industry. With a current team size of more than 650 professionals and expertise in working on projects ranging from 10 to 10,000 man months, Cybage caters to more than 50 customers across North America, Europe, and Asia Pacific in this space.
Cybage is a technology partner for some of the world's leading ad exchanges, ad serving platforms, ad networks, media houses, and ad agencies and understands this business space consummately. We work on technology solutions for all aspects of interactive advertising including display, video, search, social, mobile, affiliate, and email, among others. We have unparalleled experience of building solutions pertaining to ad exchange and ad serving implementations, automating business workflows related to media planning, bid and campaign management, ROI measurement, and analytics using attribution and statistical marketing mix models.
Cybage also provides business process outsourcing services to manage manual tasks and workflows concerning SEO, SEM, SMM, reputation and brand management, data cleansing for analytics, ad trafficking, and Web Analytics implementation and reporting.
About Cybage Software
Cybage Software is an SEI CMMI Level 5 assessed and ISO 27001 certified offshore software services company based in India. Headquartered in Pune, the company has five development centers in India, five offices in USA (Redmond, California, New Jersey, Atlanta, and Illinois), and one office in the UK.
Our service offerings include the following:
Product engineering services: Software development, re-engineering and maintenance, and independent QA and testing; Value-added services: Technical writing, technical support services, and User Interface design services; Enterprise business solutions: Service-oriented architecture, legacy modernization, Cloud computing, MIS and Data Analytics, and enterprise portals; Idea incubation center: Cybage's innovative Idea incubation center service provides a comprehensive platform for nurturing new product ideas and manifesting them into sustainable products.
AdTech is an interactive advertising and technology conference and exhibition. Its worldwide shows are composed of keynote speakers, topic-driven panels, and workshops to provide attendees with the tools and the techniques they need to compete in a changing world. As the digitization of media continually redefines the business of marketing, it is AdTech's mission to provide brand advertisers, agencies, portals, online publishers, and technology providers an unparalleled forum — one that supports an exchange of ideas, experiences, new practices, emerging models, and expert opinions.