Cybage Wins Coveted "Rising Star" For Second Consecutive Year In Digital Business — Solutions And Service, ISG Provider Lens™ 2021

February 14, 2022  

Cybage Software has been recognized as a "Rising Star" in Digital Customer Experience for the Australia region in the ISG Provider LensTM Digital Business – Solutions and Services 2021 assessment.

ISG, a leading global technology research, and advisory firm, assessed 49 global service providers in this study. Cybage was positioned as 'Rising Star' – A company with a promising portfolio and market experience to become a leader, including the required roadmap and adequate focus on key market trends and customer requirements. Cybage was rated high for its innovative CX consulting offering, rapid growth, and competitive strength.

Cybage's strengths, as per the ISG Report-

Innovative CX consulting offering: The CX consulting offerings at Cybage include next-gen marketing services and content marketing services across various touchpoints in the customer journey to facilitate an enhanced CX. They also include customized UX and visual design solutions and marketing technology platforms to gain a unified view of the consumer across channels, plus product engineering and support for platforms, systems, and solutions across industry verticals. These offerings are underpinned by DecisionMines™, the company's digital insights platform.

Strong expansion plans:  With their Next Generation Digital Business plans, Cybage will focus on optimization with innovation, cost containment, and future-ready infrastructure, plus speed and scale with agility, to establish business pivoting capabilities. It will focus on AI, automation, analytics, and as-a-service models. Their digital centers of excellence focus on deepening knowledge and expertise in various emerging and disruptive technologies to serve as innovation studios for its clients. Its Alignment Strategy will see the expansion of Digital R&D Hubs and optimization of services and delivery centers.

Strong and expanding AI capabilities:  The AI practice at Cybage spans data mining, image processing, and NLP. Data preparation and processing remain their strengths. Cybage is investing heavily in training its workforce on multidimensional test engineering. It includes multi-platform test engineering, knowledge of tools and frameworks, and making engineers next-gen testing ready.

"Cybage is particularly strong in CX design and usability testing in Australia. It follows a design-led thinking approach to define UX and process flow to enhance CX. Cybage's customer experience strategy has "Software at the Centre," particularly for projects that involve cutting-edge technologies such as digital twins, augmented reality, virtual reality, cognitive technologies, chatbots, and business automation platforms. Its Rising Star position has been maintained due to its competitive strength and rapid growth in the region," says Craig Baty, Distinguished Analyst, and Author at ISG.

"Customer experience (CX) is an integral part of the delivery in today's digital economy. Being recognized for our innovative CX offerings by ISG is an important testimony to Cybage's ability to digitize any client organization by providing constant innovation to user experiences, accelerate business delivery and incorporate intelligent solutions," says Arun Nathani - CEO and MD, Cybage Software.”

About Cybage

Cybage is a global software product engineering services organization, that designs and provides services in technology, strategy, and operations. Our scientifically driven, data-oriented, and delivery-focused approach enables us to spot unmet needs, deliver concrete breakthrough products and services, and make organizations more innovative and agile. We work zealously with our partners, side- by- side building their institutional capabilities to better understand the market, uncover customer and user insights, evolve, and create exceptional customer experiences, and successfully bring them to market. Our global team serves in over 15 countries across North America, Europe, Asia, and Australia. Learn more about how our team of 7800+ professionals deliver value scientifically at

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About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 75 of world's top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. For more information, visit