Experience – 2+ years

Mandatory Skills: -

SEM Campaigns (Google Search, Discovery Ads, YouTube Marketing & Display Ads)

• Research & Audit
• Planning/Expansion of Keywords & Placements
  • Keyword Analysis & Development
  • Topic/Theme Research
• Search Campaign Set Up & Optimization
  • Campaign Structure Optimization
  • Ad Group Management
  • Create Text Ad Copies & Ad Extensions
• Measurement & Reporting
  • ROI Analysis
  • Detailed Monthly Reporting
  • Ongoing Campaign Refinement Based on Data Patterns

Social Media Marketing (Facebook/Instagram/Twitter/LinkedIn/TikTok/Snapchat Ads)

• Discovery & Research
  • Evaluate Client’s Existing Social Presence (Ads) and Competitors Business Pages/Ads.
• Campaign Execution & Optimization
  • Facebook Campaign Management, (Campaign Launch, Ad Sets Creation, Ad Copies Creation/Creative Uploads, On-Going Bid Optimization, Engagement Rate Optimization, Ads Testing etc.).
• Share Creative Requirements for Ads with the Client
  • Text/Visual/Video Creative Content for Social Ad Copies
• Analysis & Reporting
  • Leverage FB Insights/Analytics to measure results for better targeting and continual improvement.

Shift Timing:

• Sunday through Thursday (Dubai Time Zone) – 11 AM-8 PM

OR

• Monday through Friday (North African Market) – 1PM -10 PM

• Proficiency in the advanced configuration and implementation of web analytics and tag management platforms.
• Highly proficient with Google Tag Manager
• Ability to manage multiple tasks and work towards achieving several deadlines simultaneously
• Great attention to detail and experience with thorough testing processes is critical to this role