Experience – 2+ years
SEM Campaigns (Google Search, Discovery Ads, YouTube Marketing & Display Ads)
- Research & Audit
- Planning/Expansion of Keywords & Placements
- Keyword Analysis & Development
- Topic/Theme Research
- Search Campaign Set Up & Optimization
- Campaign Structure Optimization
- Ad Group Management
- Create Text Ad Copies & Ad Extensions
- Campaign Targeting Settings & Scheduling
- Budget Management, Bidding Strategy & Bid Implementation
- Landing Page & Conversion Rate Consultation
- Measurement & Reporting
- ROI Analysis
- Detailed Monthly Reporting
- Ongoing Campaign Refinement Based on Data Patterns
Social Media Marketing (Facebook/Instagram/Twitter/Linkedin/TikTok/Snapchat Ads)
- Discovery & Research
- Evaluate Client’s Existing Social Presence (Ads) and Competitors Business Pages/Ads.
- Campaign Execution & Optimization
- Facebook Campaign Management, (Campaign Launch, Ad Sets Creation, Ad Copies Creation/Creative Uploads, On-Going Bid Optimization, Engagement Rate Optimization, Ads Testing etc.).
- Share Creative Requirements for Ads with the Client
- Text/Visual/Video Creative Content for Social Ad Copies
- Analysis & Reporting
- Leverage FB Insights/Analytics to measure results for better targeting and continual improvement.
- Sunday through Thursday (Dubai Time Zone) – 11 AM-8 PM
- Monday through Friday (North African Market) – 1PM -10 PM
- Proficiency in the advanced configuration and implementation of web analytics and tag management platforms.
- Highly proficient with Google Tag Manager
- Ability to manage multiple tasks and work towards achieving several deadlines simultaneously
- Great attention to detail and experience with thorough testing processes is critical to this role