Submitted by devanshic on Mon, 05/31/2021 - 11:35

The key aspects of this role include:

  • Should be having a basic understanding of Search Excellence Frame Works
  • Should be able to create and plan a variety of PPC campaigns across a range of digital channels like Facebook (R&F, Auction, DABA), Google (Search, Shopping, Discovery, GDN), YouTube, Instagram (Ads/Shop), Snapchat and Twitter Ads
  • Should be able to oversee existing campaigns and making recommendations on how to optimize them with the help of platforms and tools like Optmyzer, Trueclicks, SA360, etc.
  • Should be having a decent understanding of PPC forecasting mechanism and related tools like FB Planner, Google Planner and Snapchat Ad Sets Estimates
  • Should have the ability to run an exhaustive campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Should be able to analyze trends and make data-driven decisions through Data Studio, Super metrics, SA360, FB Insights etc. Should be very strong with reporting skills and Dashboard set ups
  • Would be required to share creative suggestions for advert templates using Smartly platform
  • Take complete ownership of analysis of large amount of data to identify trends and opportunities, quickly driving changes and enhancements
  • Continue building up on working knowledge of operation of paid marketing and analytics

Mandatory Skills:-

SEM Campaigns (Google Search, Discovery Ads, YouTube Marketing & Display Ads)

  • Research & Audit
  • Planning/Expansion of Keywords & Placements
    • - Keyword Analysis & Development
    • - Topic/Theme Research
  • Search Campaign Set Up & Optimization
    • Campaign Structure Optimization
    • Ad Group Management
    • Create Text Ad Copies & Ad Extensions
    • Campaign Targeting Settings & Scheduling
    • Budget Management, Bidding Strategy & Bid Implementation
    • Landing Page & Conversion Rate Consultation
  • Measurement & Reporting
    • ROI Analysis
    • Detailed Monthly Reporting
    • Ongoing Campaign Refinement Based on Data Patterns

Social Media Marketing (Facebook/Instagram/Twitter/Linkedin/TikTok/Snapchat Ads)

  • Discovery & Research
    • Evaluate Client’s Existing Social Presence (Ads) and Competitors Business Pages/Ads.
  • Campaign Execution & Optimization
    • Facebook Campaign Management, (Campaign Launch, Ad Sets Creation, Ad Copies Creation/Creative Uploads, On-Going Bid Optimization, Engagement Rate Optimization, Ads Testing etc.).
  • Share Creative Requirements for Ads with the Client
    • Text/Visual/Video Creative Content for Social Ad Copies
  • Analysis & Reporting
    • Leverage FB Insights/Analytics to measure results for better targeting and continual improvement.

Shift Timing:

  • Sunday through Thursday (Dubai Time Zone) – 11 AM-8 PM

OR

  • Monday through Friday (North African Market) – 1PM -10 PM

 

  • Proficiency in the advanced configuration and implementation of web analytics and tag management platforms.
  • Highly proficient with Google Tag Manager
  • Ability to manage multiple tasks and work towards achieving several deadlines simultaneously
  • Great attention to detail and experience with thorough testing processes is critical to this role
Job Location
Experience
Technology