Visual design

Visual design plays a major role in provi​ding a good UX to the end users. It goes beyond the look and feel or supporting good information architecture. It needs to first support branding guidelines, be welcoming to the users, retain them for longer, become a key differentiator for people to remember and make associations with the brand, and help in understanding the information hierarchy. It is important to follow the design trends while achieving the rest of the goals.

Visual concepts

Along with branding guidelines, all the design principles are followed to create visual concepts. Two to three concepts are created with different approaches. These approaches are discussed and reviewed at every stage. All the key brand attributes are considered for all concepts. It is then up to the stakeholders to select one of them. We also suggest a Brand Attribute Test to be carried out with the end users to obtain the users’ preferences.

Visual design guidelines

Detailed branding guidelines explaining the visual language, transitions, fonts, and effects are created to explain the design style. This is helpful in creating further sections and converting designs into HTML mockups or desktop designs.

Design elements

Based on the concepts, the team creates design elements such as icons, illustrations, 3-D graphics, animations, and infographics. Concepts for each individual design element are sketched, brainstormed, and finalized. These elements are then explained in the visual design guidelines.


Sanjiv Gomes

Cybage has been a great partner to Cartparts.com for over 10 years by helping us...

Martin de Vaal

Our relation with Cybage is one of equality. We perceive Cybage as an extension of our...

Roxit Underground Utilities
Jagath Pathirane

Our association with Cybage went beyond the implementation part...

Expolanka Freight (Pvt) Limited
Charlie Smith

Cybage has helped us in many domains such as native mobile development...

David Houser

Cybage understands HighJump from the very foundation of our development and software...

SVP - International Sales,
Sanjeev Kapoor

Often at Videology we work on cutting edge projects and what I was glad...

VP Global Infrastructure,
Videology Group
Michael Meyer Testimonial

Michael Meyer talks about how Rate Highway Inc. has learned...

President and CEO,
RateHighway Inc.
Guy Amoroso

Ten years of relationship speaks volumes...

Managing Director,
123Insight Limited
Patrick Bustraen

We chose Cybage as the software partner and we had...

VP - R&D,
Transics International
Vineet Gupta

Cybage has flexible functioning and friendly culture...

Fairmont Raffles Hotel International
Robert Nix

Cybage team is a part of our company. Our 9 year old...

VP & Principal Architect,
AthenaHealth Inc.
Steven Knapp

Cybage has proven to be consistently reliable since...

SVP - Global Operations,
iCrossing Inc.
Dave Johnson

No team in Cybage works in silos. Our decision...

iCrossing Inc.
Howie Altman

The delivery team at Cybage has much higher quality management...

Frank Van Amerongen

The preciseness and quick reaction by Cybage team adds to our business...

Publishing Director,
Harvey Goldhersz

The stability provided by Cybage has helped us scale-up...

GroupM Analytics
Ben Bartel

Cybage's skilled team has helped us in developing healthcare solutions...

VP - Product Development,
Marketware Systems
Donal McGranaghan

Cybage provided us the transparency, and the efficiency of the delivery...

VP - Software Engineering and Quality,