Digital Marketing


Digital marketing is one of the key factors propelling any online business towards success. Be it a small or large business enterprise, an effective way to increase brand visibility is through digital marketing. Today, digital marketing is one of the best ways to move closer to your consumers.

Cybage provides a diverse range of digital marketing services—from establishing business presence to driving customers to the brand. Cybage has developed many successful, long-term relationships with various enterprises, including many Fortune 500 companies, through its expertise in the digital marketing sphere.

The following are our Digital Marketing services:

  • Digital marketing strategy
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Web analytics
  • App store optimization
  • Email marketing

Digital Marketing Strategy

Digital marketing strategy is about creating a comprehensive approach, developing a strategic vision, and leaving a digital imprint on the Web. Therefore, before we create a strategy for any business, we begin with monitoring the brand presence, evaluating the complexities of the business, and observing the consumer interaction. Based on the results, we tailor an approach that includes multiple marketing channels working in an organized strategy that will guarantee accelerated growth for the business.

Our digital marketing strategy includes:

  • Digital Analysis
  • Digital User Research
  • Digital Campaign Planning & Management


Our SEO services comprise a full spectrum of on-page and off-page optimization services. We bring best-in-class expertise to help our customers achieve the desired results through quality optimization services. The success of our SEO services lies in making the overall process transparent for customers and delivering the promised services with measureable results.

The following are our SEO services:

  • SEO audit
  • Natural search strategy
  • On-page and off-page SEO
  • SEO for start-ups
  • Local SEO
  • Mobile SEO
  • E-commerce SEO
  • Multilingual SEO


We help you draw the maximum benefit out of your SEM or PPC campaigns. Pay-Per-Click or SEM is one of the best ways to connect with customers the moment they start searching for business services. It helps increase the visibility of your website, promote new services and products, drive targeted traffic, and capture leads.

Cybage develops tailor-made SEM campaigns for any business, helping improve brand awareness and ensuring better ROI. Our end-to-end execution of PPC campaigns includes the following:

  • PPC strategy
  • Campaign set-up and health-checks
  • Campaign targeting
  • Ad copy writing
  • Competitive research
  • Ad extensions
  • Keyword research
  • PPC optimization
  • Implementation and tracking
  • PPC reporting
  • Multilingual PPC


Nowadays, SMM is no longer limited to a casual networking process. In fact, establishing a presence on social platforms and promoting it to achieve better customer engagement and the desired business results forms a crucial part of any organization's business strategy.

The Cybage SMM team helps a brand connect and interact, through SMM, with its audience on a more personal and dynamic level, which is not achievable using traditional marketing tactics.

Cybage’s end-to-end execution of SMM includes the following:

  • Social media audit
  • Social media strategy
  • Social media paid campaigns
  • Social media content
  • Video marketing
  • Blogging

Web Analytics

Web analytics plays a key role in helping organizations understand if their efforts are reaching the target audience or not. Be it a business website, an e-commerce portal, or a mobile app, all businesses need analytics to measure the performance of their marketing activities. Today, no business can confine analytics to just a code or script installed on the website or app. Web analytics requires analysis that delivers the right information about the audience, markets, and competition. At Cybage, we go beyond the traditional methods of web analytics with thorough details, finding information on what is working and what is not.

Cybage’s web analytics capabilities include the following:

  • Analytics audit
  • Analytics tool integration
  • Ad campaign tool integration
  • Monetization with analytics
  • Tag management
  • Reporting

App Store Optimization

App Store Optimization (ASO) is a relatively new area in the realm of digital marketing. Today, the ‘app market’ potential for customer engagement and revenue growth has pushed businesses to consider app stores as a dedicated area of focus!

We can help boost the visibility and downloads of your mobile app, grow brand exposure, and bring you closer to the top of your app category.

Our ASO strategy is focused on these areas:

  • Promote apps through third-party web properties and applications to get new signups and customers
  • Engage and re-engage existing app users for revenue growth and referrals

The rapid growth of mobile app development in recent years has largely saturated the app market. With overcrowded app stores, a clearly defined ASO strategy is now imperative for driving app visibility and engagements towards the key business goal, whether it's revenue or pure-play utility!

Our ASO service areas include—:

  • App title and description optimization
  • Keyword targeting and optimization
  • Ratings and reviews
  • App screenshots and icon creation

Email Marketing

Email marketing is one of the most effective, scalable, and cost-efficient online marketing channels for businesses.

Whether you run an email marketing campaign yourself or hire an online marketing agency to do so, reaching hundreds or thousands of customers through email is more economical than traditional methods of marketing.

Cybage, as a leading digital marketing services provider, brings together the right talent, experience, and energy in the marketplace to take your campaigns to a higher level.

We can help you reap the benefits of a professionally executed email marketing campaign with customized strategy, email design, deployment, list management, performance tracking, testing, and more.

Our Email Marketing service areas include:

  • Email campaign strategy, planning, and assessment
  • Email campaign development
  • Email campaign management
  • Email Service Provider (ESP) selection and implementation
  • Email deliverability

Learn more about our Digital Marketing services. Get in touch, now.