An ideal PPC campaign structure should be designed to mirror the website’s structure to drive better performance results.
A two-way communication process that encourages healthy dialog between brands and users for better customer engagement.
A strong foothold on technical, editorial, and marketing grounds provides the ultimate leverage for SEO to drive desired results.
Social media analytics is a powerful tool that helps marketers find customers’ sentiments across the online channels.
This white paper discusses the transformation path and process for enterprises to evolve into digital forces to be reckoned with.
This white paper talks about Enterprise Mobility, its key takeaways, and ways to ensure its hassle-free implementation. Enterprise Mobility is not a boxed solution that can be mapped to the existing processes of an enterprise.
Enterprise Content Management
Bussineses today have adopted Document Management System (DMS) for seamless maintenance. This paper conducts a quick overview of the DMS trend and focuses on ROI generation for investors.
Cybage has combined proven best practices of classical models such as CMMI and modern set of agile techniques with 'ExcelShore', which facilitates human resource management and improves the productivity.
The evolution of process framework at Cybage with emerging trends whitepaper discusses how Q@Core and ExcelShore® are unique models that help in providing better predictability, ensuring a better value per unit cost to our clients, reflecting on resolutions to integrate applications, and optimizing processes to achieve customer satisfaction.
This paper, reflects how fundamental concepts of functional programming helps reduce development cost, improve software quality performance, and shares solutions offered by functional programming.
InMemory Computing (IMC) technologies can transform and simplify application architectures for use cases. This whitepaper examines the rapidly maturing landscape of InMemory Computing technologies.
The GA release of Azure is ready. This whitepaper examines the significant IaaS capabilities and service readiness of Azure for industrial strength deployments of mission-critical workloads.
India is a successful outsourcing destination in the world of IT. This paper discusses the benefits and challenges in outsourcing and offshoring. The premise used is India as; offshoring destination.
Healthcare & Life Sciences
Healthcare software products are unique, and so are the skills required to develop them. This white paper attempts to map these key skills and focus areas.
Healthcare software development has some unique Quality Assurance requirements, which often get overlooked. This white paper seeks to focus on these requirements.
The belief that agile methodologies are not suited for software development in medical device industry is a myth. It is not only well-suited but also advantageous to use Agile methodologies.
With changing market, Healthcare industry should focus on improving capacity utilization. The first of two part whitepaper, examines challenges faced in healthcare industry and does a critical review of inventory distribution & monetization models.
Can the inventory distribution and monetization models prevalent in hospitality industry be applied to Healthcare ? This second whitepaper in a two part series examines what such a model might look like and its’ driving factors.
Clinical trials are complicated, expensive, lengthy, geographically distributed exercise. This whitepaper examines a data driven management approach to optimize productivity and reduce risks.
In the Electronic Medical Record (EMR) product space, usability is often ignored because the focus is on regulatory compliance, standard certifications, and enterprise interoperability of a product.
Media & Advertising
Know how ad mediation exchange can help publishers to generate maximum revenue, attain global coverage and garner support for almost all platforms in mobile advertising. This whitepaper also enlists the challenges, proposed solution and future of ad mediation in mobile advertising.
Know how the Broadcasting industry is transitioning to Addressable TV Advertising with an eye on making Linear TV advertisements more attractive for advertisers and consumers. This white paper aims to provide a functional and technical understanding of how Addressable TV Advertising works.
Know how to get monetized and integrate with mobile AD SDK for your game app built using Unity, ANE, Marmalade or Corona.
Know how Dynamic Creative Optimization enables optimization of ads according to the user’s behavior. This paper explores the arena of DCO and details how DCO helps advertisers to automatically and simultaneously create and test hundreds of different creative options and optimize the best one that is likely to drive the most consumer engagement.
Know the need for Emergency Alert System (EAS) and how to make your platform compliant to EAS. This white paper sheds light on how broadcasters, cable television systems, wireless cable systems, satellite digital audio and radio service providers and other OTT or streaming media providers could build EAS components and make their platform compliant to EAS.
Know how Email Service Providers can keep up with emerging trends in Email Marketing and have better customer engagement through real-time personalization and influence of mobile in the marketing strategy.
Social Media Influencers are a growing group of young individuals who help change the buying behavior of common people. These are the people with strong digital presence, a strong opinionated voice and are a reliable source.
In today's data driven age, it's necessary to consolidate your advertising data coming from multiple sources into a single destination to be able to make sense out of it. This whitepaper discusses the features of various off-the-shelf BI Analytics platforms and how ad agencies can use them to analyze their data effectively.
Know how to stay ahead of consumer expectations and provide unique content experience for mobile and tablet devices. This whitepaper evaluates the use of a robust and re-usable mobile app framework that can help content publishers in quick turnaround, effectively manage changing platform dynamics and consumer expectations.
Know how mobile device fingerprinting or digital fingerprinting can assist businesses to enhance advertising and diminish fraud risk. This whitepaper outlines various scenarios and implementation approaches for mobile device fingerprinting, unique user identification and user tracking.
Know how content consumption patterns have evolved from the linear, single-channel environment to a more dynamic, multi-channel environment. This whitepaper helps publishers stay ahead in the game and taking their content to a variety of digital channels such as web, mobile and social media and outlines the need and approach for unifying pre-press workflow by leveraging a centralized content management system (CMS).
Know how proactive monitoring of media campaigns can help media agencies and advertisers to safeguard the advertisers’ brand reputation and enhance campaign performance by detecting anomalies and ad frauds at an early stage. This white paper outlines the impact of ad fraud and performance anomalies and Cybage’s take on proactive campaign monitoring as a preventive measure.
Know how the multi-criteria decision-making model – 'Analytic Hierarchy Process (AHP)' can be used to schedule content more effectively on a channel. This whitepaper also details how AHP can help a scheduler to decide the content and priorities and enable implementation of various scheduling strategies.
Travel & Hospitality
The Airline industry is not only subject to an unpredictable price pressure, but it is also facing steady increases in fixed costs of which fuel, landing fees, environmental taxes, and regulations are among the more prominent ones.
A few years ago, the industry redefined the technique of creating and distributing content as brands promised to be more customer-focused.
The growth of businesses in the Travel & Hospitality industry has resulted in a myriad of integrations between enterprise systems.
Mobile devices have been around for more than a decade now. Phones and tablets are no longer aspirational products; they have opened doors to new business avenues.
NDC is a new messaging standard used by the Airline industry for inventory distribution. This whitepaper discusses how NDC can help the Airline industry and provide today’s digital-savvy clients with information at their fingertips.
Today dining or even fine dining is no longer only about great food, but also about guest experience. Guest experience is the yardstick of a restaurant’s success.
Creating a killer social media campaign is not about relying on a great brand or having the right assets.
Enterprise hotel chains, by their very nature, tend to contain many disparate systems and applications which provide various services. Hotels rely on these systems to run their dayto- day business.