Social Media is changing the dynamics of the travel and hospitality market. Travelers are more inclined towards booking online. They have become very choosy about travel products. User-generated contents such as reviews, blogs, photos, and videos are viewed along with the supplier-generated contents. Travelers prefer to use this information for their travel planning. Travelers are today least bothered about branding; this concerns travel companies the most and makes them use social media applications to connect to the market.
Social media is also being used in spreading awareness of products, advertising the launch of new products, providing customer support, and receiving customers’ feedback. One would have never thought that social-networking websites such as Twitter can become a “Social CRM” tool. Such websites are also being used to update people on new promotional campaigns and events, enhancing customer interest.
Cybage can help you in building your social media strategy to implement newer social media solutions.
Key Strengths
- Integrating your present application with Facebook and Myspace
- Developing applications using Facebook Platform
- Building custom community websites for reviews, sharing documents, and uploading contents such as photos and videos
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