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The growing adoption of ad tech is revolutionizing the way media is bought and sold. With the rapid growth of programmatic buying, the online advertising industry is constantly evolving—there is always new technology being designed; newer means of identifying and addressing audiences and deriving better measurement of media and ad spend.

Today, the online advertising marketplace is more crowded than ever with ad networks, ad exchanges, demand-side platforms (DSPs), selling-side platforms (SSPs), analytics providers, data aggregators, mobile ad networks, and social media companies, among others. The value additions provided by such entities in the context of advertising operations has reached unprecedented levels.

  • Development of platforms for real-time bidding: DSP and SSP implementations and integrations
  • Programmatic buying and agency trading desk implementations
  • Integration and implementation of data management platforms (DMP) for effective targeting
  • Implementation and integration for real-time bidding (RTB) and OpenRTB standards for online advertising and mobile advertising industry
  • Development and integration of ad network mediation platform
  • Development of self-serve advertising systems for publishers, agencies, and advertisers
  • Products for sales management, contracts, and proposal management
  • Inventory forecasting tools for publishers

For more information about how we help ad tech businesses, write to us at media@cybage.com

Thought Leadership

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David Houser

Cybage understands HighJump from the very foundation of our development and software...

SVP - International Sales,
HighJump
Sanjeev Kapoor

Often at Videology we work on cutting edge projects and what I was glad...

VP Global Infrastructure,
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Roger Hoffmann

An offshore partner, Cybage helped in up-scaling the project with optimal resources...

CTO & Country Manager,
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Michael Meyer Testimonial

Michael Meyer talks about how Rate Highway Inc. has learned...

President and CEO,
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Guy Amoroso

Ten years of relationship speaks volumes...

Managing Director,
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Patrick Bustraen

We chose Cybage as the software partner and we had...

VP - R&D,
Transics International
Pontus Rogala

The domain understanding of Cybage experts...

Managing Director,
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John Oberon

Cybage respects its customers' views and inputs...

VP - Engineering,
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Vineet Gupta

Cybage has flexible functioning and friendly culture...

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Robert Nix

Cybage team is a part of our company. Our 9 year old...

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Greg Wiggins

We are impressed with the Indian engineers' way of...

Director - Software Engineering,
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Steven Knapp

Cybage has proven to be consistently reliable since...

SVP - Global Operations,
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Dave Johnson

No team in Cybage works in silos. Our decision...

COO,
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Howie Altman

The delivery team at Cybage has much higher quality management...

VP,
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Frank Van Amerongen

The preciseness and quick reaction by Cybage team adds to our business...

Publishing Director,
ThiemeMeulenhoff
Harvey Goldhersz

The stability provided by Cybage has helped us scale-up...

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Ben Bartel

Cybage's skilled team has helped us in developing healthcare solutions...

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Donal McGranaghan

Cybage provided us the transparency, and the efficiency of the delivery...

VP - Software Engineering and Quality,
DealerTrack