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The growing adoption of ad tech is revolutionizing the way media is bought and sold. With the rapid growth of programmatic buying, the online advertising industry is constantly evolving—there is always a new technology being designed; newer means of identifying and addressing audiences and deriving better measurement of media and ad spend are being found, even as we speak.

Today, the online advertising marketplace is more crowded than ever with ad networks, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), analytics providers, data aggregators, mobile ad networks, and social media companies, among others. The value addition provided by such entities in the context of advertising operations has reached unprecedented levels.

At Cybage, we assist clients with the following:

  • Engineering of DSPs, SSPs, ad exchanges, and ad platforms, and their integration
  • Programmatic buying and agency trading desk implementations
  • Development, integration and implementation of data management platforms (DMPs) for effective targeting
  • Implementation and integration of real-time bidding (RTB) with OpenRTB standards for online advertising and mobile advertising
  • IAB-compliant mobile ad SDK and in-app ad format development and integrations
  • Game engine ad SDK integration for apps (example: Unity, Marmalade, Corona, among others)
  • Development and integration of ad network mediation platforms
  • Development of self-serve advertising systems for publishers, agencies, and advertisers
  • Products for sales management, contracts, and proposal management
  • Inventory forecasting tools for publishers

For more information about how we help ad tech businesses, write to us at media@cybage.com

 

Thought Leadership

TESTIMONIALS

Jagath Pathirane

Our association with Cybage went beyond the implementation part...

Director/CEO,
Expolanka Freight (Pvt) Limited
Charlie Smith

Cybage has helped us in many domains such as native mobile development...

Co-founder,
Ideator
David Houser

Cybage understands HighJump from the very foundation of our development and software...

SVP - International Sales,
HighJump
Sanjeev Kapoor

Often at Videology we work on cutting edge projects and what I was glad...

VP Global Infrastructure,
Videology Group
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An offshore partner, Cybage helped in up-scaling the project with optimal resources...

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U.S. Auto Parts
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Michael Meyer talks about how Rate Highway Inc. has learned...

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RateHighway Inc.
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123Insight Limited
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We chose Cybage as the software partner and we had...

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Transics International
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Airfair Flugservice GmbH
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Fairmont Raffles Hotel International
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AthenaHealth Inc.
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Central Logic Inc.
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iCrossing Inc.
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TravelClick
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The preciseness and quick reaction by Cybage team adds to our business...

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ThiemeMeulenhoff
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GroupM Analytics
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Marketware Systems
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DealerTrack