Cybage’s new brand identity speaks to its strong digital credentials

Pune
India

Cybage Software Pvt. Ltd. announced the launch of its new brand identity, one that depicts a unique journey of growth of over two decades. The new logo symbolizes Cybage’s core vision of continuous evolution to deliver world-class technology and business problem-solving to its global customer base.

“The transition of Cybage’s logo depicts the origination of the company’s journey from the physical world of consultancy and strategy, converging into the online world of digital experiences. From learning everything in the field, and unlearning it, to creating room for innovation and customizable solutions for our customers. From being defined by our know-how and expertise, to breaking boundaries through research and strategic thinking. From being structured, to staying agile with regards to product software development. From yesterday, to the future. Cybage is constantly in a state of flux that keeps it moving forward”, said Arun Nathani, CEO and Managing Director, Cybage Software.

The science behind the story

The inspiration while formulating the logo design came from the key brand values of Cybage and what we stand for—innovation, new-age technologies, digital transformation, and value delivery through operational excellence. A distinctive focus on the letter ‘A’ (staggered slicing of the letter) depicts ‘a cut above the rest’ approach of the company—going above and beyond in the pursuit of excellence.

Agelessly stylish

The customized typeface of the Cybage logo is modern yet ageless in style. The strong, rounded, and mildly expanded font embodies the characteristics of maturity, stability, dependability, and innovation.

The colors of Cybage

Just like our culture of innovation, our chosen color palette comprises a unique amalgamation of the colors Blue and Grey—we call it our Navy Grey. The color Blue brings with it the elements of confidence, stability, intelligence, innovation, and technology; while the color Grey points to the logic, integrity, strength, and maturity of Cybage.

About Cybage Software Pvt. Ltd.

Cybage Software Pvt. Ltd., a technology consulting organization, is a leader in the hi-tech and outsourced product engineering space. We are a valued partner to technology startups, mid-sized companies, and Fortune 500 corporations alike. Our solutions are focused on cutting-edge technologies, and are enabled by a scientific, data-driven system called the DecisionMines™ for Digital Excellence. Cybage has a highly skilled talent pool of more than 5,800 employees and a marked presence in North America, UK, Ireland, Europe, Japan, Australia, and Singapore. Cybage provides seamless services and dependable deliveries to clients from diverse industry verticals such as Media & Entertainment, Travel & Hospitality, Online Retail, Healthcare & Life Sciences, Enterprise, Technology, and Supply Chain & Logistics. To know more about Cybage, write to us at marcom@cybage.com.

Connect with Cybage on TwitterFacebook, and LinkedIn.