Distribution (GDS/ADS)

Global distribution systems (GDSs) have been playing a major role in the travel distribution for years now and have enjoyed a leading position globally for distribution. However, things seem to be changing now. PhoCusWright predicts that Alternative Distribution Systems (ADSs) will change the equation in near future because they are fast gearing up to challenge GDSs in this space.
The Travel Distribution network is a huge network occupying the core of the Travel and Hospitality Industry. It comprises major GDSs such as Sabre, Amadeus, Travelport (Galileo and Worldspan), as well as ADS and switches such as Pegasus, ITA, Farelogix, etc. Travel distribution is changing dynamically with suppliers trying to directly reach to either consumers or OTAs; that is where the tussle between GDSs and ADSs will arise. It will be challenging for GDSs to scale their legacy systems to fulfill the new supplier demands. The challenge will also be thrown at the suppliers (especially airlines) to reduce their share in GDS as GDS are still holding the major penetration. ADSs usually offer a hybrid model of sourcing inventory from GDS, direct suppliers or through other switches, providing suppliers with a cost-effective alternative to reach out in the market.

With so many distribution channels available, it is a key to have efficient and effective Distribution Management strategy. There are a lot of complexities in the processes and business rules in managing commissions, rates, fees, etc. while distributing your inventory on different channels. Along with travel inventory, availability and rates, various metadata and optional services from the suppliers are also bundled in the travel product to sell.

Cybage has addressed these challenges with its proven expertise in integration with GDSs as well as building ADSs for its clients.

Key Strengths

  • Integrations Expertise with GDSs – Worldspan, Amadeus, Galileo and Sabre.
  • Integrations with switches - Pegasus.
  • Integrations with ADS - Farelogix platform.
  • Implementation switches and ADS systems
  • Expertise in sourcing/publishing, inventory and metadata information to/from different channels as well as alternate sources such as Expedia and Travelocity
  • Channel Management, Commission Management, and Pricing solutions