Job Description

Roles and Responsibilities

• Experience with the Media & Advertising industry (MarTech, AdTech, Publishing, Entertainment).
• Requirement gathering, gap assessment, functional documentation & product backlog management.
• Solution building, pre-sales, working on RFPs and RFIs in the Media & Advertising domain.
• Knowledge of different tools and platforms used in the advertising, publishing and digital marketing eco-system.
• Strong analytical and problem solving skills.
• Understand business needs and create business requirement documentation.
• Prepare client business cases, requirement understanding documents etc. as required.
• Understand systems, processes, flow diagrams, as-is v/s to-be functionalities.
• Support projects throughout the development life cycle.
• Participate in UAT.
• Participate in RFPs, RFIs and prospect meetings.
• Build competitive proposals which includes solutioning of Adtech and MarTech ecosystem.
• Proficiency in verbal and written communication.
• Ability to review other documents, test cases, and test plans.
• Evaluate business requirements submitted by Product Management.
• Collaborate with development and other stakeholders to assess requirements.
• Anticipate and address risks, gaps, and concerns.
• In addition to functional expertise, demonstrate an inclination toward technical understanding.
• Willingness to acquire proficiency in new tools and technologies.
• Provide accurate sizing estimates for new requirements promptly.
• Review change requests and manage the Product Backlog.

Functional Analyst Skillset

• Demonstrate extensive functional knowledge of managed products and projects.
• Exhibit strong analytical and problem-solving skills with a proactive learning approach.
• Serve as the functional Single Point of Contact (SPoC) for assigned activities.
• Identify and pre emotively address risks, devising mitigation strategies in advance.
• Regularly update and engage stakeholders with timely project/product status reports.
• Collaborate with technical teams in solution design activities.
• Analyse processes and ascertain areas for process improvement.
• Proficiently manage critical situations, driving them towards result.
• Translate requirements into relevant documents such as Functional Specifications Reports (FSR), Use Cases, and High-Level Sequence Diagrams.
• Possess excellent communication, documentation, and presentation skills.
• Demonstrate proficiency in Root Cause Analysis, Gap Analysis, and Impact Analysis.

Cybage conducts recruitment only through authorized channels and official communications sent from email addresses bearing the @cybage.com domain. Cybage does not, under any circumstances, solicit and/or accept any form of payment, fee, deposit, or monetary consideration from candidates on the pretense of interviews, employment opportunities, offer letters, onboarding formalities, salary account opening, background verification, training, or any other recruitment-related activity. Any such request should be treated as fraudulent. Applicants are advised to verify the authenticity of all recruitment-related communications through Cybage's official channels and refrain from sharing personal, financial, or confidential information with unauthorized persons. Cybage disclaims any liability for losses arising from dealings with fraudulent individuals or entities misusing its name, brand, or employee identities.