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AdTech Consulting

Target the right audience with Cybage, your trusted adtech provider.

Overview

We specialize in pioneering Adtech platform engineering solutions that empower businesses to optimize their digital advertising strategies. 

The advertising sector is in constant flux, driven by technological advancements and a quest for more targeted customer engagement. These innovations are refining measurement metrics like return on ad spend (ROAS) and ensuring adherence to privacy regulations. AdTech, particularly programmatic solutions, has revolutionized media trading, allowing marketers to automate real-time transactions and deliver personalized messages. This shift has led organizations to allocate more digital ad budgets to AdTech solutions. However, navigating this complex landscape is challenging due to industry fragmentation, with many players like ad networks, DSPs, SSPs, and social media platforms. Despite the complexity, these entities contribute significantly to advertising operations, adding unprecedented value. In summary, staying abreast of technological advancements and effectively leveraging AdTech solutions is crucial for marketers seeking to maximize their advertising impact in today's crowded online marketplace.    

Our comprehensive suite of AdTech services, including ad tech consultancy services, ad tech development services, and adtech software, is designed to address the evolving needs of advertisers, publishers, and brands in the digital landscape. We harness the full potential of data-driven insights and deliver targeted, engaging ad experiences to their audience, all while ensuring transparency, scalability, and seamless integration across the advertising ecosystem.

Our Expertise

Our wide range of capabilities includes programmatic advertising, audience management, data analytics, and cross-channel targeting powered by advanced AI and machine learning technologies. Our team of experts collaborates closely with clients to develop customized solutions that enhance the efficiency and effectiveness of their advertising campaigns. We understand the importance of transparency, brand safety, and compliance in advertising technology, and our ad tech consultancy services are built with these principles in mind. Whether you're looking to optimize ad placement, gain deeper insights into your audience, or scale your advertising efforts, Cybage has the expertise and technological know-how to help you achieve your goals. 

Resource Center

80% websites migrated within 1 year
Media & Advertising
80% websites migrated within 1 year
Deployed quick and seamless site onboarding and migrated 80% websites within 1 year to the custom platform for a New York based entity that has diverse holdings in television, digital media, publishing, and more.
800% surge in conversions
Media & Advertising
800% surge in conversions
Delivered an app to produce video creatives and optimized mobile SDK to support dynamic templates leading to a 800% surge in conversions for a leader in mobile in-app advertising.
150% enhancement in conversion rate
Media & Advertising
150% enhancement in conversion rate
Enhanced conversion rate 150% by engaging target prospects with relevant content and improved conversion funnel for a global leader offering an account-based marketing platform that's simple, strategic, and integrated.
Customer Acquisition Engine Optimized
Media & Advertising
Customer Acquisition Engine Optimized
Designed and implemented integrations with various CDPs and MMPs. Built multiple modules for a unified cross-channel analysis to ensure rapid development for a fast-paced digital marketing agency.
PIE Accelerates Time to Market for Ampush
Media & Advertising
PIE Accelerates Time to Market for Ampush
Ampush leveraged Cybage + AWS capabilities to drive conversion & traffic with its unique Customer Acquisition Engine.
World's Leading Media Agency Achieves Operational Uniformity
Media & Advertising
World's Leading Media Agency Achieves Operational Uniformity
Insights from BI tool implementation optimize operations for a media communications leader.
Marketing leader gains actionable insights with GA 360
Media & Advertising
Marketing leader gains actionable insights with GA 360
The Australian giant achieved enhanced data authenticity through successful migration to Google Analytics 4.
Fighting Ad Fraud
Media & Advertising, Product Engineering, Technology Solutions, Artificial Intelligence, Platform & Integrations, Digital Transformation, Support Services
Fighting Ad Fraud
The Association of National Advertisers (ANA) presumed that ad fraud would drop from $7.2 billion in 2016 to $6.5 billion in 2017, but the presumption was short lived when new facts started pouring in and defined a different tale altogether.
Data Management Platforms and AdTech
Media & Advertising, Product Engineering, Technology Solutions, Artificial Intelligence, Platform & Integrations, Digital Transformation, Support Services
Data Management Platforms and AdTech
This paper highlights features and applications of a DMP and business benefits it offers for AdTech player on the demand or supply side of the digital advertising value chain.
Death of a Cookie
Media & Advertising, Product Engineering, Technology Solutions, Artificial Intelligence, Platform & Integrations, Digital Transformation, Support Services
Death of a Cookie
Let's analyze why Google will phase out third-party cookies by 2023.
Media & Advertising, Advertising & Marketing
CybageDigital - helps brands SCORE their goal(s)
CybageDigital is pleased to launch our S.C.O.R.E. framework to help brands achieve their goals by defining their digital strategy; identifying personas and creating advanced audience segments…
Media & Advertising
Never Miss a Moment with Data-Driven Marketing
As the barriers to digital entry continue to shrink, new-age technologies continue to provide a variety of capabilities that enable digital transformation. Every company in the world has jumped onto…
Media & Advertising, Digital Transformation, Digital Marketing
5 Ways To Fight Ad Fraud in 2019
We Were Wrong About Ad Fraud The year 2017 promised a good landscape for the ad tech industry, as the Association of National Advertisers (ANA) presumed that ad fraud would drop from $7.2 billion in…

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