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Concept and Ideation

Turning ideas into reality, one product at a time.

Overview

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Product Engineering Concept & Ideation

At Cybage we specialize in bringing ideas to life. Our Concept and Ideation services aim to spark innovation and revolutionize the landscape. We recognize that great ideas are the foundation of products. Therefore, we collaborate closely with our clients to explore and enhance their business concepts.  

Our services for brainstorming and creating concepts serve as a guide to achieving your goals. We assist you in shaping, brainstorming, and launching a project turning your visions into reality. Additionally, we utilize our industry knowledge and technical proficiency to rejuvenate your offerings.  

Innovation without an approach is wishful thinking. That's why we take it a step further! We support clients with plans for ideation and concept development that are in line with their business objectives, market trends, and user requirements. From conducting market research to feasibility assessments, we leave no stone unturned in ensuring that your ideas are well prepared for success.  

We utilize validation methods to bring product concepts to fruition. This enables our clients to visualize their concepts and gather input during the development phase guaranteeing that the final product meets user expectations and market needs.  

Imagination alone is not enough for innovation. Our services for concept and ideation pave the way for innovation, by helping clients stay ahead of the game and drive transformative change within their industries.  

Discover limitless opportunities for your ideas with Cybage. We bring your concepts to life. We push the boundaries of what can be achieved in product development.

Our Expertise

Cybage’s Concept and Ideation services fuel innovation. Through our in-depth market research, development of user personas, and collaborative ideation workshops, we spark ideas. We validate concepts by utilizing prototyping, design thinking, and value proposition design. Additionally, we refine ideas through SWOT analysis and risk assessment. Our strategic roadmap paves the way for execution as we bring digital products to life. 

  • Market Research and Analysis: We conduct market research to uncover emerging trends, analyze competitors and gain customer insights. 
  • User Persona Development: By crafting user personas based on research, we represent distinct target audience segments effectively. 
  • Ideation Workshops: Our interactive brainstorming sessions and workshops foster an environment for generating ideas and concepts. 
  • Prototype Development: Utilizing prototyping methods allows us to visualize and validate early-stage concepts with input from stakeholders and end users. 
  • Design Thinking Workshops: We leverage design thinking principles to empathize with users define problems accurately and brainstorm effective solutions. 
  • User Journey Mapping: Through narratives and user journey maps, we illustrate the flow and interactions within the proposed product effectively.
  • Value Proposition Design: We craft compelling value propositions that clearly communicate the benefits and value of the proposed product. 
  • SWOT Analysis: We conduct SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats associated with the proposed concepts. 
  • Risk Assessment and Mitigation: We assess, and address risks and uncertainties linked to proposed concepts by developing strategies to mitigate them.
  • Technology Assessment: Evaluating different technologies, frameworks, and platforms to determine the best fit for implementing the proposed concepts. 
  • Feedback Gathering and Analysis: Gathering feedback from stakeholders and end-users, we iteratively refine and improve proposed ideas for you. 
  • Strategic Roadmap Development: Developing a roadmap that outlines milestones, deliverables and timelines, we execute concepts successfully. 

     

Our Approach

While conceptualizing ideas, we recognize the criticality of the product ideation process, ROI, and outcomes amidst constraints such as limited budgets, resources, and heightened risks. Our expertise lies in optimizing resources to yield maximum output and mitigating risks across key parameters. Our domain knowledge and engineering proficiency helps us deliver cutting-edge solutions that drive business transformation.

 

Our services cover a range of areas: 

  • Using technologies to transform businesses, in terms of technology and overall operations. 
  • Focusing on tools to fully utilize data and create AI and mobile solutions. 
  • Improving efficiency through Agile and DevOps methods. 
  • Developing new products to enhance customer experiences and generate revenue. 
  • Starting from scratch, helping companies and software vendors introduce products. 
  • Providing advice on architecture, design, and technology to assist in making decisions. 

 

To speed up development and prototype creation we follow these strategies: 

  • Autonomous pods: Collaborating closely across streams. 
  • Putting automation first: Giving priority to automation in all areas. 
  • Emphasizing changes: Making it easier for things to flow smoothly with recovery from setbacks. 
  • Automated progress reports and KPIs: Increasing visibility through automated tracking for transparency.

Resource Center

Tech integrations for biometric solutions
Product Engineering
Tech integrations for biometric solutions
Our solutions enabled a seamless multiplatform, multi-device, and unified customer experience for a biometric solutions provider.
Online Auto Parts Retailer
Product Engineering
Online Auto Parts Retailer
Enhanced website authoring experience and grew site visits through Sitefinity CMS implementation.
Meet expansion and scalability in one go
Product Engineering
Meet expansion and scalability in one go
Let's explore how choosing Snowflake data warehousing solution produced extraordinary results for a digital manufacturing platform.
Built a mature test automation solution
Product Engineering
Built a mature test automation solution
A mature test automation solution for a customer service experience provider led to 98% automation execution pass rate and 30% less regression hours.
Implemented a test automation solution for a business platform
Product Engineering
Implemented a test automation solution for a business platform
Know how Cybage helped a business intelligence platform by delivering a high-quality product in short release cycles.
Marketing Firm in the Finance Sector
Product Engineering
Marketing Firm in the Finance Sector
Improved sales team efficiency, maintainability, and business visibility for maximum ROI
Developed a landowner registry for a statutory corporation
Product Engineering
Developed a landowner registry for a statutory corporation
Find out how Cybage assisted a terrestrial statutory corporation by developing a landowner transparency registry.
Designed and managed cloud and DevOps operations
Product Engineering
Designed and managed cloud and DevOps operations
Cybage developed cloud infrastructure and maintained cloud solutions for the leading multinational IT products and services company
Cybage integrated Power BI Solutions
Product Engineering
Cybage integrated Power BI Solutions
Learn how Cybage enhanced data visualization and improved predictive sales visibility for a leading software company by integrating Power BI solutions.
Cybage enabled a leading mobile in-app ‘Ad Networks’ to optimize creative development
Product Engineering
Cybage enabled a leading mobile in-app ‘Ad Networks’ to optimize creative development
Creative analytics and product engineering for in-app video ads to better understand ad performance and optimize creative production.
NDC: Reshaping Legacy Business Models and Beyond
Travel & Hospitality, Product Engineering, Technology Solutions, Artificial Intelligence, Platform & Integrations, Digital Transformation, Support Services
NDC: Reshaping Legacy Business Models and Beyond
Radical changes in the evolving and demanding aviation industry due to the low-cost business model and the rising oil prices put massive pressure on the network carriers to reduce their costs.
RM Existence - Threatened Or Gained Opportunity
Travel & Hospitality, Product Engineering, Technology Solutions, Artificial Intelligence, Platform & Integrations, Digital Transformation, Support Services
RM Existence - Threatened Or Gained Opportunity?
The hospitality industry is heavily relied on technology and data to make the best strategic decisions and Revenue Management is at the core of this tech-revolution.
Convergence of Guest, Brand, and Platform Experience
Travel & Hospitality, Product Engineering, Technology Solutions, Artificial Intelligence, Platform & Integrations, Digital Transformation, Support Services
Convergence of Guest, Brand, and Platform Experience
This paper is an analysis of the present-day situation of the COVID disruption, transformation of the hospitality landscape and the changing paradigm of the customer perspective.
Convergence of Guest, Brand, and Platform Experience| Part 3
Travel & Hospitality, Product Engineering, Technology Solutions, Artificial Intelligence, Platform & Integrations, Digital Transformation, Support Services
Convergence of Guest, Brand, and Platform Experience| Part 3
This paper explores the dynamics of the hospitality sector under numerous environments. It gives a quick situational analysis of the COVID disruption, transformation of the hospitality landscape, and multi-dimensional viewpoints of key stakeholders.
Navigating Customer Satisfaction with Proactive Support
Product Engineering, Technology Solutions, Artificial Intelligence, Platform & Integrations, Digital Transformation, Support Services
Navigating Customer Satisfaction with Proactive Support
This paper explores how quick and innovative support enables seamless performance, powering enhanced customer experiences!
Fleet Telematics - The Future of Fleet Management
Supply Chain and Logistics, Product Engineering, Technology Solutions, Artificial Intelligence, Platform & Integrations, Digital Transformation, Support Services
Fleet Telematics - The Future of Fleet Management
Telematics gives you end-to-end visibility and control of your fleet assets to help strike the right balance between demand and supply.
How to workflow the 7 stages of your asset lifecycle
Product Engineering, Technology Solutions, Artificial Intelligence, Platform & Integrations, Digital Transformation, Support Services
How to workflow the 7 stages of your asset lifecycle
Every organization with physical IT assets has a hardware lifecycle. The question is, how well is your lifecycle documented, automated, trusted, and integrated with other business systems.
Fighting Ad Fraud
Media & Advertising, Product Engineering, Technology Solutions, Artificial Intelligence, Platform & Integrations, Digital Transformation, Support Services
Fighting Ad Fraud
The Association of National Advertisers (ANA) presumed that ad fraud would drop from $7.2 billion in 2016 to $6.5 billion in 2017, but the presumption was short lived when new facts started pouring in and defined a different tale altogether.
Data Management Platforms and AdTech
Media & Advertising, Product Engineering, Technology Solutions, Artificial Intelligence, Platform & Integrations, Digital Transformation, Support Services
Data Management Platforms and AdTech
This paper highlights features and applications of a DMP and business benefits it offers for AdTech player on the demand or supply side of the digital advertising value chain.
In-Memory Computing (IMC): Latest Evolving Trends and Developments
Product Engineering, Technology Solutions, Artificial Intelligence, Platform & Integrations, Digital Transformation, Support Services
In-Memory Computing (IMC): Latest Evolving Trends and Developments
InMemory Computing (IMC) technologies can transform and simplify application architectures for use cases. This whitepaper examines the rapidly maturing landscape of InMemory Computing technologies.
a multi-platform technolgy device
Product Engineering, Test Engineering
Multi-Platform Test Engineering
In today's competitive environment, software-driven businesses are looking for ways to consistently deliver good quality products and address changes based on customer experience and feedback. To…
Start to Success
Product Engineering
Plug N Play – Pods for Startups to Build Rapid Engineering Teams
What happens when you want spin faster than your own speed. You look for speed that helps you exceed your own expectations. Being a successful entrepreneur is a similar experience. You may be…
Client Testimonials

Hear From Our Customers

Cybage has helped us in many domains such as native mobile development and user experience for our team. We began with a small team initially, but quickly ramped up to work with multiple teams at Cybage.

Our association with Cybage went beyond the implementation part. Their expertise helped us in the supply chain management domain which we wanted to pursue.

Our relation with Cybage is one of equality. We perceive Cybage as an extension of our product development department, and by doing that we can easily scale up performance.

Cybage has been a great partner to Cartparts.com for over 10 years by helping us with our staff augmentation and backend application development.

In the last 2+ years Cybage has played a pivotal role in re-platforming our technology stack for our flagship website redesign and search.

Thank You Cybage.

Often at Videology we work on cutting edge projects and what I was glad that the team at Cybage was always ramping up their skills which helps us put up good solutions.

Michael Meyer talks about how Rate Highway Inc. has learned, and become a better company in their domain by working with Cybage. The many services that Cybage offers, makes it stand out among others. "Attention to our needs, learning our products and processes has been a huge differentiating factor", says Michael.

Ten years of relationship speaks volumes. The relationship with Cybage has grown stronger and we look forward to continue the happy alliance.

We chose Cybage as the software partner and we had an accelerated growth. The highly efficient team of architects and engineers at Cybage provided us constant support. Cybage excels in executing the process and is well-structured.

Cybage team is a part of our company. Our 9 year old relationship with Cybage has consistently brought efficiency in our process and functioning.

Cybage has proven to be consistently reliable since our partnership began. Cybage has put extra efforts for our scalability. They bring the right talent for the right work.

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Our Partners

Moving Forward,

With You


Sales and Services
Salesforce/
Servicenow/
Cloud
AWS/
Azure/
Google
Oracle
Enterprise Content Management
Adobe
Drupal/
Sitecore/
WMS
Korber/
RPA
Automation
Power
UiPath/

Explore Other Offerings

Research, Design & Development

Test Engineering

Sustained Engineering

Re-Engineering

Migration

Support & Relaibility

Documentation & Training

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Industries we cater to

Moving With The Times, Moving With You


Travel & Hospitality
Healthcare & Life Sciences
Software & Hi-Tech
Retail
Supply Chain & Logistics
Media & Advertising
FinTech

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