The client is a US-based café chain that specializes in catering to customers with Australian-inspired café cuisine.
They are spread across major U.S. cities with more than 50 outlets from where they offer customers café-style food and premium coffee in thoughtfully designed spaces that emphasize community and connection.
The client wanted to provide its customers a seamless omnichannel experience with a unified digital presence across web, mobile, and in-store touchpoints.
They were looking for an interactive dining website and Android/iOS application to allow customers to book tables, pre-order, make payments, and even purchase and redeem e-gift cards seamlessly through a single platform.
Additionally, these platforms would also help the client leverage reporting and analytics to gain insights into their customer behavior and buying patterns, enabling them to make tailored marketing strategies, customized offers, and optimize their product offerings.
As the client’s stores were spread across multiple locations, the client wanted to ensure smooth operations and a consistent brand experience across all the locations.
For this, the client sought robust third-party integrations such as OLO for order management and delivery, Brink POS for pricing and transaction data, and level up for customer loyalty and rewards program.
With these enhancements, the client aimed to strengthen customer engagement, improve efficiency, and create a unified experience.
We unified all the digital touchpoints across web, mobile, and in-store for the client by developing a digital platform promoting a seamless omnichannel experience.
We launched an interactive dining website and developed native Android and iOS applications that enabled customers to order ahead, pay contactless, send, and receive e-gift cards through a single platform.
To promote strategic decision making and effective campaigns with data-driven marketing, we enabled personalized reporting and analytics for the client to gain deeper insights into customer behavior and buying patterns.
We supported the digital platforms with robust third-party integrations such as:
OLO
Brink POS across integrations at all stores in the US and Canada to handle product pricing, order preparation, and transaction data along with last mile delivery tracking for door-step delivery.
Level Up to smoothly manage gift cards, loyalty, and rewards.
With the new mobile application, the client gained leverage as the first foodservice operator to integrate dine-in ordering, native delivery, and order-ahead services under a single unified platform.
This drove a surge in new orders and encouraged customers to use wallet-based payment methods, with 90% of the client’s business now flowing through app-driven digital payments.
The mobile application also provided the client with real-time data insights and enabled strategic decision-making to drive revenue operations.
Customer experience and interaction with the brand improved significantly with a seamless dining experience, improving efficiency and operational workflow.
