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Media & Advertising

Cybage is a solution provider to some of the leading media organizations and technology businesses in the multi-screen advertising, digital publishing, video platforms, and social media spaces.

Cybage is the leading consulting and technology solution partner to some of the foremost media organizations and technology business in multi-screen advertising, entertainment post-production, digital publishing, video platforms, and social media space.

SEGMENTS WE SERVE

Ad Tech Providers

The growing adoption of ad tech is revolutionizing the way… read more

Advertising and Marketing

The infusion of technology in marketing functions has… read more

Media Publishing

With the rise in digital content, the Publishing industry… read more

Entertainment Production

Entertainment production businesses in the areas of film,… read more

Social Media

Over the last few years, social media networks and… read more

Video, Interactive TV & OTT

The convergence of the Internet and broadcast TV has… read more

Managed Services

The growing role of technology-led operations in the Media… read more

Consulting Led Approach

The Consulting group of the Media & Advertising … read more

WHITEPAPERS

Data Management Platform (DMP) and Ad Tech Use Cases

This paper details the Data Management Platform (DMP) and its role in driving various use cases for the Ad Tech ecosystem.

Fighting Ad Fraud

The year 2017 promised a good landscape for the ad tech industry, as the Association of National Advertisers (ANA) presumed that ad fraud would drop from $7.2 billion in 2016 to $6.5 billion in 201

Dynamic Creative Optimization (DCO)

Know how Dynamic Creative Optimization enables optimization of ads according to the user’s behavior.

Leveraging Analytics Platforms for Ad Reporting

In today's data driven age, it's necessary to consolidate your advertising data coming from multiple sources into a single destination to be able to make sense out of it.

How social media has created a new sect of marketers called ‘Influencers’!

Social Media Influencers are a growing group of young individuals who help change the buying behavior of common people.

Ad Replacement Ecosystem

Know how the Broadcasting industry is transitioning to Addressable TV Advertising with an eye on making Linear TV advertisements more attractive for advertisers and consumers.

Proactive Campaign Monitoring Against Ad Frauds and Performance Anomalies

Know how proactive monitoring of media campaigns can help media agencies and advertisers to safeguard the advertisers’ brand reputation and enhance campaign performance by detecting anomalies and a

Emergency Alert System (EAS) Implementation for OTT, Broadcast, and Streaming Media

Know the need for Emergency Alert System (EAS) and how to make your platform compliant to EAS.

Smart Content Scheduling using Analytic Hierarchy Process (AHP)

Know how the multi-criteria decision-making model – 'Analytic Hierarchy Process (AHP)' can be used to schedule content more effectively on a channel.

Ad Mediation in Mobile Advertising

Know how ad mediation exchange can help publishers to generate maximum revenue, attain global coverage and garner support for almost all platforms in mobile advertising.

Emerging Trends in Email Marketing

Know how Email Service Providers can keep up with emerging trends in Email Marketing and have better customer engagement through real-time personalization and influence of mobile in the marketing s

Ad SDK Integration for Mobile Game Publishers

Know how to get monetized and integrate with mobile AD SDK for your game app built using Unity, ANE, Marmalade or Corona.

Mobile Device Fingerprinting and Unique User Identification

Know how mobile device fingerprinting or digital fingerprinting can assist businesses to enhance advertising and diminish fraud risk.

Managing and Achieving Publishing Native Applications and Readers

Know how to stay ahead of consumer expectations and provide unique content experience for mobile and tablet devices.

Optimizing Publishing Processes for the multi-channel World

Know how content consumption patterns have evolved from the linear, single-channel environment to a more dynamic, multi-channel environment.

CASE STUDIES

Ad Mediation implementation for a leading Mobile Ad network

The client is a globally reputed mobile advertising exchange and provides advertising solutions to advertisers, agencies, mobile application developers, and publishers. Its platform offers a marketplace that is easy to integrate and incorporate. With support for Real-time Bidding (RTB) and Ad Mediation, it provides a highly optimized environment for publishers, advertisers, networks, supply side platforms (SSPs), and demand side platforms (DSPs) to manage ad inventory, targeting, and ad serving.

Ad ROI measurement and cross-channel attribution–Platform engineering

The client is a leading global media investment management organization with focus on intelligent application of performance-enhancing activities, which helps in in-depth analysis of market spending and ensures better ROI.

Data Hygiene and Feeds Management for an Ad ROI measurement platform

The client is a leading global media investment management organization with focus on intelligent application of performance-enhancing activities that help in in-depth analysis of market spending and ensure better ROI

Media Agency Workflow Automation

The client is a world leader in Media Investment Management. It communicates with its agencies on behalf of its customers and acts as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development, and other business-critical capabilities.

Platform re-engineering and sustained engineering for a leading demand side platform

The client is a leading provider of supply-side services that help agencies and advertisers gain actionable insights into their media spend. The client’s platform solutions and cloud applications provide a complete picture of consumers and cross-channel campaigns and connect with a worldwide advertising ecosystem of more than 100 partners. The client’s platform currently analyzes more than 4 trillion audience attributes and makes more than 80 billion advertising decisions.

Pre-Press workflow transformation and optimization for a leading newspaper publisher

The client is a globally renowned newspaper and a diversified Education and Media company. The client’s newspaper brand is generally regarded among the leading dailies in its region, and its online version is read widely across the world.

Programmatic TV Advertising Platform

The client is a leading independent cable advertising representation firm, giving video providers dependable, high-quality representation of their advertising inventory.

Social Media Reputation Management offerings for a leading digital ad agency

The client is a full service agency. One of the client’s end customer is a large retailor of pharmacy in the US. The client’s customer wanted to understand how its competitors were perceived by the market at large and undertake competitive analysis to better its marketing communication programs.

Social platform engagement and development

The client is a globally renowned agency that works with leading consumer brands in the world. These brands include businesses that operate on a pan-global level and regularly feature in the Fortune 1000. The client represents these businesses in the capacity of a full-service agency, helping manage their media spends and branding.

Solutions for multiscreen video content delivery

The client is a leading provider of video solutions and an infrastructure provider.

Subscription management and rights management–Platform engineering

The client, through its products, offers content owners and businesses the ability to manage and deliver content with complete security and surety. The product features robust subscription and permissions management that allows businesses complete control over how users consume content. In addition, the client also helps content-driven businesses effectively monitor licensing and royalties of their content.

Sustained engineering for a leading Video Ad network

The client is a video advertising, optimization, and yield management solutions provider. Its technology capitalizes on the power of data and mathematics to ensure guaranteed delivery of a brand’s message against a very targeted demographic and enables content creators and publishers to completely monetize audiences across varied demographic segments.

Technology partner for a leading digital agency, for brand initiatives

The client is a leading global digital marketing agency with presence in arenas of search marketing, web development, social media, and mobile solutions serving large enterprises and new businesses alike.

Unified Search Engine Marketing (SEM) Campaign Management platform engineering for a digital ad agency

Cybage has been a great partner to Cartparts.com for over 10 years by helping us...

Sanjiv Gomes

CTO,

Carparts.com

Our relation with Cybage is one of equality. We perceive Cybage as an extension of our...

Martin de Vaal

Roxit Underground Utilities

Our association with Cybage went beyond the implementation part...

Jagath Pathirane

Director/CEO,

Expolanka Freight (Pvt) Limited

Cybage has helped us in many domains such as native mobile development...

Charlie Smith

Co-founder,

Ideator

Cybage understands HighJump from the very foundation of our development and software...

David Houser

SVP - International Sales,

HighJump

Often at Videology we work on cutting edge projects and what I was glad...

Sanjeev Kapoor

VP Global Infrastructure,

Videology Group

Michael Meyer talks about how Rate Highway Inc. has learned...

Michael Meyer

President and CEO,

RateHighway Inc.

Ten years of relationship speaks volumes...

Guy Amoroso

Managing Director,

123Insight Limited

We chose Cybage as the software partner and we had...

Patrick Bustraen

VP - R&D,

Transics International

Cybage has flexible functioning and friendly culture...

Vineet Gupta

EVP & CIO,

Fairmont Raffles Hotel International

Cybage team is a part of our company. Our 9 year old...

Robert Nix

VP & Principal Architect,

AthenaHealth Inc.

Cybage has proven to be consistently reliable since...

Steven Knapp

SVP - Global Operations,

iCrossing Inc.

No team in Cybage works in silos. Our decision...

Dave Johnson

COO,

iCrossing Inc.

The delivery team at Cybage has much higher quality management...

Howie Altman

VP,

TravelClick

The preciseness and quick reaction by Cybage team adds to our business...

Frank Van Amerongen

Publishing Director,

ThiemeMeulenhoff

The stability provided by Cybage has helped us scale-up...

Harvey Goldhersz

CEO,

GroupM Analytics

Cybage's skilled team has helped us in developing healthcare solutions...

Ben Bartel

VP - Product Development,

Marketware Systems

Cybage provided us the transparency, and the efficiency of the delivery...

Donal McGranaghan

VP - Software Engineering and Quality,

DealerTrack

GLOBAL LOCATIONS

Global Locations

India

Pune

Cybage Software Pvt. Ltd. (Headquarters)

Cybage Towers
Survey No 13A/ 1+2+3/1
Wadgaon Sheri
Pune, Maharashtra - 411014
Ph: +91-20-66041700
Fax: +91-20-66041701

Cybage Software Pvt. Ltd.

West Avenue, Kalyani Nagar,
Pune, Maharashtra - 411006

(Development Center)

Cybage Software Pvt. Ltd. (EON Kharadi SEZ unit)

7th Floor, Tower-B,
EON Kharadi Infrastructure Pvt. Ltd.,
Phase- II, S.No. 72/2/1,
Kharadi, Pune – 411014.

(Development Center)

Map

India

Hyderabad

Cybage Software Pvt. Ltd.

DLF Cyber City (SEZ),
7th Floor, Block 2,
Gachibowli,
Hyderabad, Telangana - 500 019
Tel: +91-40-66294100
Fax: +91-40-66294101

(Development Center)

Cybage Software Pvt. Ltd.

DLF Cyber City (SEZ),
6th Floor, Block 3,
Gachibowli,
Hyderabad, Telangana - 500 019

Map

India

Gandhinagar

Cybage Software Pvt. Ltd.

Infocity, Tower II 2nd Floor
Gandhinagar, Gujarat - 382007
Ph: +91-79-66737000
Fax: +91-79-66737001

Cybage Software Pvt. Ltd. (GIFT SEZ UNIT)

7th Floor, Brigade International Financial Centre,
Block 14 A, Zone-1, GIFT Multi Services SEZ,
Phirozpur and Ratanpur,
District Gandhinagar - 382355

(Development Center)

Map

USA

Bellevue

Cybage Software, Inc.

10400 NE 4th Street, Suite 500
Bellevue, WA 98004
Ph: +1 425 861 9190

Map

USA

Princeton

Cybage Software, Inc.

Suite - E,
37 Station Drive,
Princeton Junction, NJ 08550.
Ph: +1 609-212-0308 / +1 609-212-0309

Map

London

Cybage Software (UK) Limited

Butler & Co LLP, Third Floor, 126-134
Baker Street
London W1U 6UE

Cybage Software (UK) Limited

Private Office 7.34 Regal House,
70 London Road, Twickenham,
London, Greater London,
TW1 3QS, United Kingdom

Map

Netherlands

Amsterdam

Cybage Software BV

Strawinskylaan 937, 1077 XX
Amsterdam, The Netherlands

Map

Germany

Frankfurt

Cybage Software GmbH

Am Seedamm 44
60489 Frankfurt am Main
Ph: +49 696 655 4126

Map

Australia

Sydney

Cybage Software Pvt. Ltd.

78 Taylor Street,
West Pennant Hills,
NSW 2125

Map

Japan

Tokyo

Kabushaki Kaisha Cybage Software Japan

95 Arai Bldg. 1F, room 105, 1-10-3,
Taito, Taito-ku, Tokyo 110-0016,
Japan

Map

Singapore

Cybage Software Pte. Ltd.

22 Malacca Street #04 ‐ 03,
RB Capital Building,
Singapore - 048980
Ph:+65-8121 5847

Map

Canada

Toronto

Cybage Software Pvt. Ltd.

77 City Centre Drive,
East Tower, Suite 501,
Mississauga, ON, L5B 1M5
Ph: +1 437 266 2040

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Ireland

Dublin

Cybage Software Pvt. Ltd.

Company Formations International Limited,
22 Northumberland Road, Dublin 4

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Sweden

Stockholm

Cybage Software Sverige Filial

c/o Nordic Accounts Stockholm AB,
Box 5385, 102 49 STOCKHOLM

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Media & Advertising

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WHITEPAPERS

CASE STUDIES

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GLOBAL LOCATIONS