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Media & Advertising

Pioneering transformation strategies for the future.

From AdTech to OTT, we offer a comprehensive suite of services that empower your Media & Advertising journey.

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Marketing & advertising billboard

The media and advertising landscape is a kaleidoscope of innovation, constantly evolving with new technologies and consumer behaviors.

At Cybage, we understand the complexities of this dynamic ecosystem. Our journey has evolved to encompass the entire MarTech & AdTech consulting landscape, aiding businesses to scale through brand-safe, privacy-compliant, and data-driven approaches.

We employ Cybage S.C.O.R.E., our marketing transformation framework, to manage integrated marketing initiatives throughout the customer lifecycle.

Furthermore, we power publishing, media, entertainment, and education, as well as automate asset and metadata workflows for leading streaming platforms, movie studios, and record labels.

Unlocking the full potential of our profound expertise, we offer scalable solutions that:

  • Empower Transformative Growth: Harnessing algorithm-based business models, we reshape media technology organizations.
  • Elevate Content Strategies: Optimizing content value chains, we consistently deliver outstanding results.
  • Enable Digital Revolution: Making innovation a way of life, we accelerate your digital transformation journey.
  • Explore Monetization Avenues: Redefining possibilities, we help amplify monetization strategies and technology-driven customer engagement.
AdTech

Crafting Privacy-First Solutions


Optimize your digital advertising strategy with our pioneering AdTech platform engineering services. From programmatic advertising to audience management and cross-channel targeting, our expertise in AdTech ensures transparent and scalable solutions, elevating your advertising impact.

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Advertising and Marketing

Driving Meaningful Connections


Target the right audience at the right moment with our advertising and marketing services. From awareness to conversion, our full-funnel marketing approach leverages AI algorithms for personalized experiences and smart automation, ensuring you gain a competitive edge. 

A marketing team discussing client success
Publishing

Empowering Media Houses with New-Age Solutions


Leave an enduring mark in the media industry with our tailored digital publishing solutions. Whether it is content creation, management, or distribution, we help streamline and automate processes, ensuring you thrive in the digital age.

A publisher thinking about her next big production
Video Streaming & OTT

Bringing Stories to Life


Redefine the future of entertainment with our specialized video streaming and OTT solutions. From content delivery optimization to user experience enhancements, we help you navigate the changing landscape, ensuring seamless integration and maximum impact.

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Entertainment Production

Navigating the Digital Revolution


Welcome to the world where creativity meets technology. Our entertainment production IT solutions cover everything from royalties and contracts to post-production tools, ensuring your decisions are informed, and your content stands out. 
 

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Why Cybage

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Moving forward with cybage

 

  • Deep Domain Expertise: Decades of industry leadership in media, advertising, publishing, and entertainment. 
     
  • Technology-Driven Solutions: Harnessing AI and ML for impactful results in AdTech, MarTech, and entertainment.
     
  • Consultant-Led Approach: Tailored strategies and solutions through close collaboration with our experts.  
     
  • Lasting Partnerships: Beyond services, we build enduring relationships that align with your business goals.

Resource Center

Success Stories
Cybage Helped Client in Migrating 100+ Sites Under one Roof_Thumbnail
Migration
Media & Advertising
Posted On: 21 March, 2024
Helped a Client in Migrating 100+ Sites Under one Roof &...
Deployed quick and seamless site onboarding and migrated 80% websites within 1 year to the custom platform for a…
Success Stories
A Mobile in-app Advertising Player Recorded 200%_Thumbnail
Technology Solutions
Ad Tech
Media & Advertising
Posted On: 21 March, 2024
A Mobile in-app Advertising Player Recorded 200% Increase in...
Delivered an app to produce video creatives and optimized mobile SDK to support dynamic templates leading to a 800%…
Success Stories
Cybage Built a Mature Test Automation Solution for a Leading
Product Engineering
Technology Solutions
Media & Advertising
Posted On: 21 March, 2024
Cybage Built a Mature Test Automation Solution for a Leading...
A mature test automation solution for a customer service experience provider led to 98% automation execution pass…
Success Stories
Platform migration using BI_thumbnail
Business Intelligence
Media & Advertising
Posted On: 21 March, 2024
Cybage Provided Platform Migration Services Using BI for a...
Provided platform migration services using business intelligence to a world class media agency.
Success Stories
Enhanced conversion rate 150% by engaging target prospects_thumbnail
Product Engineering
Customer Relationship Management (CRM)
Ad Tech
Media & Advertising
Posted On: 20 March, 2024
A Client Achieved 507% ROI, 2x Close Rate, & 50% Faster Deal...
Enhanced conversion rate 150% by engaging target prospects with relevant content and improved conversion funnel for…
Success Stories
Designed and implemented integrations with various CDPs and MMPs_Thumbnail
Technology Solutions
Digital Marketing
Ad Tech
Media & Advertising
Posted On: 20 March, 2024
An American Cable & Satellite TV Network Recorded a 40%...
Designed and implemented integrations with various CDPs and MMPs. Built multiple modules for a unified cross…
Success Stories
Case study Thumbnail.
Digital Marketing
Media & Advertising
Posted On: 20 March, 2024
98-99% Data Accuracy Across all Integrations With Improved...
Ampush leveraged Cybage + AWS capabilities to drive conversion & traffic with its unique Customer Acquisition…
Success Stories
Case study Thumbnail.
Product Engineering
Media & Advertising
Posted On: 20 March, 2024
World's Leading Media Agency Achieved Operational Uniformity...
Insights from BI tool implementation optimize operations for a media communications leader.
Success Stories
GA4_Case_study_Thumbnail
Digital Marketing
Media & Advertising
Posted On: 20 March, 2024
Cybage Helped a Marketing Player Gain Actionable Insights...
The Australian giant achieved enhanced data authenticity through successful migration to Google Analytics 4.
White paper
Privacy Sandbox whitepaper for review-18
Digital Transformation
Media & Advertising
Ad Tech
Posted On: 5 August, 2024
Transforming the AdTech Industry With Google’s Privacy...
See how Google’s Privacy Sandbox protects user privacy by minimizing the use of third-party cookies.
White paper
Fighting-Ad-Fraud
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Media & Advertising
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
Fighting Ad Fraud
The Association of National Advertisers (ANA) presumed that ad fraud would drop from $7.2 billion in 2016 to $6.5…
White paper
Data-Management-Platforms-and-AdTech
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Media & Advertising
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
Data Management Platforms and AdTech
This paper highlights features and applications of a DMP and business benefits it offers for AdTech player on the…
White paper
Death-of-a-Cookie
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Media & Advertising
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
Death of a Cookie
Let's analyze why Google will phase out third-party cookies by 2023.
7 min read
Blog
Marketing with AI in 2024
AI
AI in marketing
digital marketing with AI
Digital Advertising
Machine Learning
By Susheel Kumar
Posted On: 17 June, 2024
Marketing in 2024 with AI: Tips, Tricks and Checklists
The marketing sector has undergone significant changes in recent years, greatly driven by technological disruptions…
2 min read
Blog
CybageDigital - Helps Brands SCORE Their Goal(s)
SCORE
Framework
Marketing
Advertising
Brand Strategy
Customer Engagement
Digital
Omnichannel
Customer Experience
By Amit Prabhu
Posted On: 21 March, 2024
CybageDigital - Helps Brands SCORE Their Goal(s)
CybageDigital is pleased to launch our S.C.O.R.E. framework to help brands achieve their goals by defining their…
4 min read
Blog
Never_Miss_a_Moment_with_Data_Driven_Marketing
Customer Engagement
Digital Marketing Maturity
Digital Transformation
Customer Experience
Technology
Digital Marketing
By Amit Prabhu
Posted On: 13 September, 2021
Never Miss a Moment with Data-Driven Marketing
As the barriers to digital entry continue to shrink, new-age technologies continue to provide a variety of…
3 min read
Blog
Ad fraud thumbnail
Ad Fraud
Click Fraud
Digital Transformation
Digital Marketing
By Amit Prabhu
Posted On: 18 July, 2019
5 Ways To Fight Ad Fraud in 2019
We Were Wrong About Ad Fraud The year 2017 promised a good landscape for the ad tech industry, as the Association…
Client Testimonials

Appreciation that Keeps Us Moving

Cybage has helped us tackle broader set of problems across tools for our customers, various types of systems and…Read More

Cybage has helped us in many domains such as native mobile development and user experience for our team. We began…Read More

Our association with Cybage went beyond the implementation part. Their expertise helped us in the supply chain…Read More

Our relation with Cybage is one of equality. We perceive Cybage as an extension of our product development…Read More

Cybage has been a great partner to Cartparts.com for over 10 years by helping us with our staff augmentation and…Read More

Often at Videology we work on cutting edge projects and what I was glad that the team at Cybage was always ramping…Read More

Michael Meyer talks about how Rate Highway Inc. has learned, and become a better company in their domain by working…Read More

Ten years of relationship speaks volumes. The relationship with Cybage has grown stronger and we look forward to…Read More

We chose Cybage as the software partner and we had an accelerated growth. The highly efficient team of…Read More

Cybage team is a part of our company. Our 9 year old relationship with Cybage has consistently brought efficiency in…Read More

Partnerships and Alliances
Our Partners

Moving Forward,

With You


Sales and Services
Salesforce
Servicenow
Cloud
AWS
Azure
Google Cloud
Oracle Cloud
Enterprise Content Management
Adobe Experience Manager
Drupal
Sitecore
WMS
Korber
RPA
Automation Anywhere
Power Automate
UiPath

Our Services

Digital Product
Engineering

From ideation to launch, our comprehensive suite of product engineering services and solutions helps bring your products to life. 

Technology
Solutions

With a rich legacy of transformative technology solutions, we forge ahead, adapting to the dynamic needs of industries worldwide. 

Artificial
Intelligence

Leverage the power of AI to unlock your competitive edge, no matter where you stand in your AI journey.

Platforms &
Integrations

Ensure enhanced productivity and scalability with our extensive set of services, tailored to elevate your capabilities. 

Digital
Transformation

The digital landscape is rapidly evolving. We help you stay ahead and simplify the way your business moves.

Support
Services

From Remote Infrastructure Management (RIM) to tech-enabled services, we support your company’s core business and meet your unique requirements. 

Let's Get Moving!

Your purpose, our passion. Connect with us and let's make things happen.


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Lets-Get-Moving

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