Media & Advertising

Cybage provides comprehensive AdTech, MarTech, publishing, OTT & broadcasting, and entertainment production services, including consultancy, development, and software solutions tailored to meet the evolving needs of advertisers, publishers, and brands in the digital landscape.

Cybage empowers stakeholders across the media and advertising landscape with tailored solutions that address their unique needs. For agencies and advertisers, we enable precision targeting and campaign optimization through advanced AdTech and MarTech platform engineering. Publishers benefit from scalable content monetization strategies, efficient ad operations, and enhanced audience engagement powered by data analytics. For broadcasters, we streamline multi-platform content delivery, enable FAST channel deployment, and enhance the viewer experience with AI-driven personalization. With Cybage as your technology partner, every part of the value chain—from content creation to audience conversion—is supported with innovation, efficiency, and scale.

Cybage improves product development in the software development life cycle (SDLC) using generative AI for intelligent requirements and design, accelerated development, and enhanced quality and efficiency. We create prototypes and solutions for both classic AI and GenAI use cases, customized to meet specific business needs. Our generative business intelligence (Gen BI) solutions offer comprehensive campaign performance analysis, while generative engine optimization (GEO) and answer engine optimization (AEO) enhance content marketing strategies. By harnessing AI, we empower media and advertising businesses with marketing mix modeling (MMM) for data-driven budget allocation, automated campaign optimization, and actionable insights that maximize return on investment (ROI).

Yes. Cybage specializes in integrating cutting-edge technologies and modern cloud-based solutions to optimize media and advertising operations. With deep domain expertise and a strong foundation in data-driven digital engineering, we help clients seamlessly adopt and implement technologies such as artificial intelligence, machine learning, and advanced analytics. Our proven delivery frameworks and industry-aligned practices ensure scalable, secure, and high-performing platforms tailored to the evolving market needs.

Cybage offers a comprehensive blend of product engineering and managed services to meet diverse client needs. Alongside building robust AdTech and MarTech platforms, we also provide 24/7 managed services—leveraging both proprietary and third-party tools. Our managed services include ad trafficking, campaign execution, performance monitoring, platform maintenance, ensuring seamless operations for advertisers, publishers, and agencies alike. Whether you need support for specific tasks or full-service campaign management, Cybage delivers scalable, reliable solutions tailored to your business goals.