We provide technology consulting services to drive transformation initiatives for the media, advertising, publishing and entertainment industry.
The rapidly evolving global media ecosystem accentuates the need for businesses to continually reimagine, reshape, and refine business strategies and solutions.
Customers today expect connected experiences and immediate engagement with brands. Our media technology consulting solutions enable personalized, real-time, seamless user experiences across platforms using integrated technology, process automation, and advanced analytics while ensuring faster time-to-market and leaner operations.
We enable organizations to keep pace with business and customer demands by charting new strategies to drive marketing transformation and digital CX.
Our Media & Advertising journey that began over two decades ago building, what is now, the industry's leading ad platform has expanded to cover the entire AdTech & MarTech landscape.
We have helped our clients – Solution Providers & Agencies – rapidly scale and transform platforms & processes to stay relevant in the face of major disruptions in the technology and consumer behavior realms. All while ensuring a brand-safe, privacy compliant, data-led approach.
We employ Cybage S.C.O.R.E.(our marketing transformation framework), to help brands achieve their goals by defining their digital strategy, identifying personas and creating advanced audience segments, developing engaging, effective creatives and content to be deployed across channels, and leveraging tools for marketing automation.
Cybage’s portfolio also caters to the other end of the aisle—the Publishing world—be it traditional media houses or new media providers. We engineer solutions that power global educational, news & media and entertainment publishers drive content generation, management & multi-platform distribution. We build cutting-edge entertainment production tools to automate asset & metadata management workflows for leading Streaming & OTT platforms, Movie Studios & Record Labels.
Our deep media domain and technology expertise enables scalable solutions that:
- Leverage algorithm-based business models to transform media technology organizations and brands
- Optimize content value chains to generate results
- Accelerate digital transformation and innovation
- Expand monetization avenues and technology-driven customer engagement opportunities.
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