Our client is a globally renowned digital advertising and marketing giant who specializes in offering advanced performance marketing, affiliate solutions, programmatic display, and media buying services.
With its focus on connecting publishers, advertisers, and consumers, the client serves global and regional premier brands belonging to retail, finance, travel, and telecom domains.
The client was operating on its legacy system, where it was facing several operational and compliance issues with the existing inefficient processes.
These issues were impairing the productivity, cost optimization, and customer experience.
The outdated legacy system made it impossible to reduce the high maintenance and operational costs and integrate tools to promote new functionalities.
The client aimed to provide its users with a consistent and personalized experience to gain a competitive edge.
Migrating from legacy systems to new multi-cloud-native systems can be extremely complex and error-prone, especially when it comes to dealing with large volumes of data.
This is where Cybage team’s expertise makes the difference.
Modernization and migration to a multi-cloud-native environment was the only cost-effective solution in the long run.
Our team is seasoned at handling such complex tasks with ease when a number of architectures and technologies are involved.
We migrated the client’s legacy system to a multi-cloud-native environment by utilizing GCP, Microsoft Azure, and AWS. We also utilized tools such as Docker, Kubernetes, and other cloud-native constructs.
While we understand the importance of migrating to the multi-cloud-native environment, we also prioritized our client’s business continuity.
To ensure business continuity, we planned the system downtime only during off-peak hours and maintained clear and precise communication with the client to minimize the disruptions using Load Balancer and Cloud CDN.
We implemented an agile approach, planned regular sprints, and set and followed milestones. All this ensured the migration and modernization stayed on track and met the timeline without any delays. We automated CI/CD pipelines using Jenkins and GitLab and monitored system health and sprint performance with Prometheus and Grafana.
Our expert team ensured smooth integration of new systems with the legacy system, third-party software, and cloud applications to secure complete compatibility.
We took care of data security and privacy compliance by implementing stringent and robust security measures. This included compliance with regulations like GDPR, CCPA, COPPA, PCI DSS, and SEC and leveraging built-in security frameworks from GCP, Azure, and AWS to enforce encryption, access control, and audit trails.
We closely monitored the budget during the entire operation and prevented overruns due to unexpected expenses or delays. The cost and performance optimization was embedded into the solution by design and not as an afterthought. Auto-scaling infrastructure on Kubernetes, along with usage monitoring via Grafana, helped optimize cloud resources and control costs effectively.
Before making the final transition to the cloud-native system, our team ran both the legacy and the new systems in parallel (hybrid setup) to ensure seamless workflows and verify performance using real-world scenarios.
With the automation of manual tasks, there was minimal human intervention, and the workforce was now able to spend time on other productive tasks. With the integration of new features, the processes were now faster and more efficient than ever, leading to enhanced operational efficiency.
Upgrading to new systems, such as Feedonomics, reduced the costs associated with the upkeep of outdated systems.
We enhanced scalability and flexibility by adapting to more scalable cloud services allowing it to scale up and down as per the demand.
On the customer experience front, with the application of new features and APIs, the users now had a much more enhanced and consistent experience with the new look and feel of the application.
Our consistent efforts to improve data integrity and security yielded better quality data and more secure systems with enhanced data protection. This also reduced the associated risks.
Teams across geographies were now able to collaborate and share reports seamlessly.
Operational Excellence | Innovation & Technical Ability | Security and Data Integrity Focus | Collaboration & Scalability Enablement
With the implementation of our solutions, the modern systems were now fully capable of adapting to future business needs and technological advancements.
The systems were better equipped to ensure excellent accessibility, security, and collaboration across geographies.
The cloud-based platforms allowed easy integration with cutting-edge technologies like AI, IoT, and ML.
As we optimized the use of resources, the client’s cloud-native system turned more eco-friendly than ever.
