The infusion of technology in advertising and marketing services has created significant opportunities and changed the dynamics of the industry. With organizations increasing technology investments to enhance their marketing and sales functions, and businesses becoming more demanding, digital advertising for marketing services providers has become critical to not only ensure faster time-to-market but also enable timely decision support mechanisms.

Our Expertise

Having worked with the world’s leading agencies and marketing service providers, Cybage has provided technology and business solutions that include:

  • Ad ROI measurement and cross-channel attribution solutions
  • Tools to automate business workflows around media planning, ad campaign management, and bid management
  • Solutions for internal cost and project management; revenue and invoicing
  • Consumer-facing web and mobile properties (HTML5 microsites, social media apps, mobile-native applications) for brands
  • Digital marketing: SEO, SEM, social media marketing, and reputation management
  • Email marketing and direct mailing solutions
  • Account-based marketing solutions for B2B lead generation and targeting
  • Digital out-of-home advertising solutions
  • Affiliate programs and networks—solutions and implementations
  • Market research, audience management, data aggregation, analytics, and decision support services
  • Customer information and relationship management systems—social CRM implementations
  • Promotions management—surveys, sweepstakes, polls, and advergaming