The infusion of technology in marketing functions has created significant opportunities and changed the dynamics of the industry. With organizations increasing their technology investments to enhance their marketing and sales functions, and businesses becoming more demanding, it has become critical for agencies and marketing service providers to not only ensure faster time-to-market but also enable timely decision support mechanisms.
Having worked with the world’s leading agencies and marketing service providers, Cybage has provided technology and business solutions that include:
- Ad ROI measurement and cross-channel attribution solutions
- Tools to automate business workflows around media planning, ad campaign management, and bid management
- Solutions for internal cost and project management; revenue and invoicing
- Consumer-facing web and mobile properties (HTML5 microsites, social media apps, mobile-native applications) for brands
- Internet marketing: SEO, SEM, social media marketing, and reputation management
- Email marketing and direct mailing solutions
- Account-based marketing solutions for B2B lead generation and targeting
- Digital out-of-home advertising solutions
- Affiliate programs and networks—solutions and implementations
- Market research, audience management, data aggregation, analytics, and decision support services
- Customer information and relationship management systems—social CRM implementations
- Promotions management—surveys, sweepstakes, polls, and advergaming
If you are from an agency or marketing services company and would like to know how we can help you, write to us at media@cybage.com
