Success Story

• The client is a prominent media company and a major player in the out-of-home (OOH) advertising industry, specializing in impactful visual across various high-traffic locations.
• Known for their extensive network of traditional and digital billboards, transit displays, and other large-format advertising structures, the company reaches millions of consumers across North America.
• The firm offers a mix of static and digital out-of-home (DOOH) solutions in prime spots such as highways, city centers, rail stations, airports, and sports arenas.

The client wanted to establish a centralized capability that can bridge unsold publisher inventory and programmatic demand. Through this engagement, they aimed to build a scalable monetization framework.

To achieve this, the client prioritized the following areas:

• Inventory monetization to provide publisher partners with automated channels to generate revenue from unsold inventory after direct deals.
• High-scale programmatic bidding to enable real-time, high-volume, data-driven bidding for programmatic partners.
• Automated workflow management to streamline the DOOH lifecycle, including ad requests, campaign activation, proof-of-play, and system integration.
• Accessible reporting and operational oversight to deliver an intuitive reporting interface that supports daily operational management and performance monitoring.
• Secure and scalable infrastructure with role-based access control, adherence to OWASP Top 10 security standards, and cost-optimized AWS operations.

• Cybage designed and implemented a scalable Middleware platform on AWS to enable the client’s programmatic DOOH advertising operations.
• With aDevOps-driven approach provisioned Infrastructure as Code using Terraform across development, staging, and production environments. This ensured consistent deployments, Kubernetes-based horizontal scaling on Amazon EKS, and optimized cloud performance aligned with AWS best practices.​
• To support high-concurrency requirements, we integrated Publishing Systems, Players, the Inventory Management System (IMS), and Programmatic Partners via secure cloud-native services.​
• Through advanced application engineering, we developed intuitive Admin, Rules Engine, and reporting UIs to manage inventory mapping, bidding logic, Proof of Play tracking, and operational dashboards.
• We implemented automated CI/CD pipelines using Jenkins and Helm to validate, test, and deploy containerized workloads to Amazon EKS, ensuring controlled releases, environment consistency, and rapid recovery.​
• ADFS-integrated role-based access control and least-privilege IAM policies strengthened governance. MFA-enabled root account protection, CloudTrail audit logging stored in Amazon S3, and controlled console and CLI access.​
• Security was validated through comprehensive penetration testing aligned with OWASP Top 10 standards, covering access control, authentication, injection risks, and configuration security.

• Automated monetization of unsold DOOH inventory improved yield performance and reduced revenue leakage through better inventory utilization.​
• Proactive cloud cost optimization reduced infrastructure costs by approximately 25% during development and established sustained production efficiencies.​
• The platform scaled from 1,000 to 5,000 screens while maintaining high availability.
• Programmatic bidding capabilities enabled partners to dynamically bid based on targeting criteria, increasing revenue opportunities through more effective ad sales.​
• Seamless system integrations increased ad request handling capacity and supported higher ad volumes by enabling real-time inventory checks and auction execution.​
• End-to-end workflow automation reduced manual intervention and improved operational consistency.
• Rigorous cloud security testing resulted in zero critical vulnerabilities.
• Encryption, role-based access control, and continuous monitoring strengthened data protection, governance, and compliance.​​

• Enabled end-to-end programmatic monetization of unsold DOOH inventory​
• Achieved sustained cloud savings of ~$96K annually through cost optimization​
• Delivered zero critical or high-risk vulnerabilities aligned with OWASP standards​
• Increased ad request handling capacity through seamless third-party integrations​
• Implemented secure, role-based access control with ADFS​
• Deployed automated, scalable AWS environments using Infrastructure as Code (Terraform)​

Scalable and Future-Ready, Architecture & Engineering | Security-First Approach | Seamless System Integration Excellence | Cloud & Cost Optimization Expertise

• The scalable and secure AWS-based platform positioned the client to expand programmatic partnerships and increase ad volume with ease.
• With a cloud-native architecture, we enabled advanced targeting, real-time optimization, and faster feature rollouts while maintaining cost efficiency and strong governance.
• Our automated and secure platform was built to adapt to evolving advertising technologies and future market demands.​