Success Story

The client is a world‑leading technology company, innovating across cloud, AI, and digital platforms. With a broad portfolio spanning advertising, productivity solutions, and devices, it continues to shape how people and businesses experience technology on a global scale.

• The organization identified a critical need to modernize its platform to enhance the management,  scalability, and consistency of its web properties.
• The existing internal CMS lacked flexibility, scalability, and long‑term viability, prompting the necessity for a modern, stable, and secure platform. Consequently, migrating and rebuilding web properties on a new CMS became essential.
• Fragmented design practices across teams highlighted the requirement for a unified Component Design Library to replace one-off designs, thus ensuring consistency, scalability, and reuse.
• Reliance on external agencies slowed down prompt and sensitive updates. There was a need to enhance internal control, speed, and agility by enabling faster, secure content operations within the organization.

Streamlining Platform Migration for Enhanced Usability

• We built a data-driven estimation “calculator” to fast-track sizing, eliminate guesswork, and improve planning reliability.
• A feasibility assessment process was defined to determine site readiness for migration. A step-by-step migration protocol was established, supported by ongoing exploration and iterative development.
• We performed a deep UX breakdown of existing sites and classified elements into Core (universal) and Custom (bespoke) components to drive clarity and scalability.
• We prioritized marketer needs by building the Core Component Library first, ensuring that the foundational blocks powering most sites were delivered early.
• The existing core library was enhanced to elevate performance, maintainability, and reusability across projects.
• Multiple pipelines across hosting, non-CROP users, and backend integrations were successfully established to ensure a resilient end-to-end ecosystem.

• The estimation “Calculator” drastically reduced scoping and planning time, enabling significantly faster adaptation velocity.
• Adapted 50+ sites successfully, helping achieve internal OKRs for platform modernization, security, and ecosystem readiness.
• Enabled auto‑publish flows that substantially cut agency maintenance hours.
• Standardized templates and components minimized marketers’ effort and reduced repetitive work.
• Delivered uniform UX through pre‑built, reusable, centrally maintained module libraries, eliminating inconsistencies across properties.
• Enhanced core platform architecture to support a broader, more complex range of applications and user needs.
• Leveraged the Core Module Library to reduce page development time, speeding up GTM by 30–50%.