Success Story

Services:

We Engineered a High-Performance Ad Exchange Infrastructure to Drive Revenue Growth with DevOps

Media & Advertising

Posted On: 5 March, 2026

A US-based company that offers technology to deliver true real-time bidding via open auctions and private deals.
They also provide DSP workflows that unify OOH with other media. The company supports standard online and mobile creatives, including display and video, and true impression-level data for planning and optimization.
They combine execution, reporting, and attribution for OOH with other programmatic channels.

The client required a robust framework to support the development and deployment of programmatic advertising and the DOOH (Digital Out-Of-Home) Ad Exchange platform.
They needed a platform to process high-volume, low-latency ad requests while handlingtraffic spikes, real-time bidding, and near-real-time analytics without service disruption.
They required automated CI/CD pipelines and infrastructure standardization to enable a secure, self-service ecosystem for both publishers and buyers.
Additionally, the client aimed to implement centralized reporting and analytics capabilities to enable real-time visibility and performance tracking.
They also wanted to maintain a cost-effective infrastructure that could scale efficiently with increasing demand.
The client aimed to improve release reliability, reduce operational overhead, accelerate time-to-market, and ensure high availability and performance for publishers and advertisers.

We used DevOps to develop a scalable Programmatic Ad Exchange and SSP platform specifically designed for the DOOH ecosystem.
A comprehensive Admin UI was built to enable the internal AdOps team to manage partner metadata seamlessly.
We delivered a self-service portal for publishers to manage inventory, create deals, approve ads, and view reports effortlessly. We later extended similar capabilities to buyers.
Moreover, we designed and implemented management APIs consumed by the portal, ad-serving engine, and external partners, ensuring smooth data flow.
To enhance ad experience, we built a Planning Tool that enabled advertisers and agencies to plan and execute integrated DOOH campaigns aligned with broader marketing strategies.
We established a resilient AWS cloud infrastructure to ensure scalability. We also implemented automated CI/CD pipelines and centralized monitoring to enable proactive issue management. The platform followed a cloud-native, microservices-based architecture, enabling independent service scaling and operational resilience.
Comprehensive unit, functional, regression, and load testing frameworks were introduced to ensure optimal reliability and performance at scale.
Ongoing support services were provided to assist the AdOps team with campaign monitoring and prompt issue resolution.

The client received a patent for their fully integrated SSP exchange for DOOH
5x more revenue was generated per unit compared to traditional advertising panels
2.5 billion impressions per month were generated by digital display network
Using the dynamic creative feature, a real-estate marketplace was able to generate 1.1 million video views with 22.7 million campaign-generated impressions
The client’s ad serving engine handled approx. 20000 requests/sec with less than 0.5sec latency and less than 1% error rate
A sports betting brand demonstrated a 51% increase in app registrations by using theclient’s new proprietary tool to measure campaign impact
The publisher portal recorded an average of 1000 sessions per day
Increased deployment velocity and platform reliability was seen through DevOps automation
Improved scalability and performance was visible during peak traffic conditions