Success Story

• The client is a prominent media company and a major player in the out-of-home (OOH) advertising industry, specializing in impactful visual across various high-traffic locations.
• Known for their extensive network of traditional and digital billboards, transit displays, and other large-format advertising structures, the company reaches millions of consumers across North America.
• The firm offers a mix of static and digital out-of-home (DOOH) solutions in prime spots such as highways, city centers, rail stations, airports, and sports arenas.

• The client aimed to monetize their unsold Digital Out-Of-Home (DOOH) ad inventory by enabling programmatic sales. To achieve this, programmatic partners needed the ability to bid on available inventory in real time based on specific targeting criteria.
• They also needed to ensure seamless integration with the client’s Inventory Management System (IMS) and third-party systems for efficient ad sales operations.
• Reliable integration with Publishing Systems, Players, and Programmatic Partners was essential to handle high ad request volumes effectively and maximize revenue potential.
• Access to the application had to be meticulously controlled, with role-based access managed by Active Directory Federation Services (ADFS).
• Through rigorous cloud security testing, the application needed to meet OWASP Top 10 standards, with zero critical vulnerabilities, to protect sensitive data.
• Managing high ad request volumes with substantial cloud resources and supporting an optimized, cost-effective AWS infrastructure was essential.

Cybage designed a robust Middleware solution on AWS to enable the client’s programmatic DOOH  advertising operations. 

• We implemented IaC-enabled AWS infrastructure for pre-production and production environments,ensuring optimized resource allocation, improved reliability, and scalable cloud performance aligned  with AWS best practices.
• To support domain-specific needs, we enabled seamless third-party system integration with Publishing Systems,Players, and Programmatic Partners using AWS cloud-native services, enabling high-volume ad request handling.
• Governance was strengthened through the implementation of ADFS for secure, role-based access control,allowing the client’s OFM Admin to manage permissions dynamically.
• We conducted comprehensive penetration testing, adhering to OWASP Top 10 standards,covering AWS access control, authentication policies, injection vulnerabilities, sensitive data exposure,  and misconfiguration risks that resulted in zero critical or high-severity vulnerabilities.
• Through advanced application engineering services, we developed an intuitive UI to manage ad inventory  and requests, supporting real-time campaign management and improving operational visibility. 

• The Middleware solution delivered substantial financial and operational business impact.
• Through proactive cloud cost optimization services, we achieved an initial cost reduction of $1,443 per month (25%) during development, followed by sustained savings of $8K per month, amounting to $96K annually.   
• We strengthened security through rigorous cloud security testing aligned with OWASP standards, achieving zero critical or high-risk vulnerabilities while ensuring data integrity and compliance.
• Our team increased ad request handling capacity, enabling higher ad volumes through seamless integrations, and maximizing ad revenue opportunities.
• Moreover, we enabled programmatic bidding by allowing partners to dynamically bid on inventory based on targeting criteria, further enhancing revenue through effective ad sales.