The client is a global AdTech leader delivering cloud-based Demand-Side Platform (DSP) solutions. Its unified platform empowers advertisers to plan, activate, and measure campaigns across digital, Connected TV, and Linear TV channels, supporting advertising strategies in a dynamic media ecosystem.
Following the acquisition of a leading television advertising technology platform, the client sought to expand its Demand-Side Platform (DSP) to integrate Linear TV advertising as a unified offering.
- To position the platform as a one-stop solution for advertisers, they sought to unify cloud-driven planning and reporting, consolidating multi-channel data into a single platform.
- By leveraging cloud-scale data processing and advanced analytics, they were looking to deliver actionable insights, accelerate decision-making, and boost campaign profitability.
- They aimed to develop a cloud-native application to deliver a comprehensive, consistent UI that dynamically orchestrates background API calls based on the targeted advertising channel.
- The client also wanted to seamlessly embed the newly acquired Linear TV capabilities with existing DSP services using robust, cloud-based integration patterns.
Cybage helped the client implement a cloud-native AdTech solution that unified user experience, data, and
integrations across the advertising ecosystem. The cloud-powered platform offered scalable, rapid innovation, and seamless
convergence between TV and digital advertising channels.
- By leveraging cloud-powered integrations with TV inventory partners across multiple geographies, our team unified
Linear TV, CTV, VOD, and Addressable advertising into a single, scalable platform, enabling global connectivity and collaboration. - We built scalable cloud data ingestion pipelines to process viewership, ad supply, and reporting data from broadcasters in near real time.
- In a cloud-native environment, we developed an automated QA framework for testing ATV applications and
cloud-based APIs, ensuring enhanced reliability, performance, and faster release cycles. - Through our expertise, we enabled audience data ingestion and activation to support precise household-level targeting for TV advertising campaigns.
- We delivered an intuitive platform UI and advanced visualizations to support campaign management, converged planning, and unified reporting.
The overall impact of the solutions has been significant.
- Automated processes, real-time data processing, and unified systems have greatly reduced operational complexity, leading to a notable boost in efficiency.
- Cloud-native application development solutions ensure the platform can seamlessly scale to handle increased data and growing advertising demands across multiple regions and platforms.
- By enabling faster innovation and adaptability, the cloud-powered solutions have allowed the client to stay ahead of market trends.
- Through targeted, cross-platform campaigns and optimized operations, the client has achieved a higher return on ad spend and improved overall business outcomes.
