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Success Story

Services:
  • Product Engineering
  • Technology Solutions
  • Cloud

Enabled Digital Transformation and Application Modernization by Leveraging Google Cloud Platform (GCP) and DevOps for one of the World’s Largest Digital-only Marketing Groups

Media & Advertising
Posted On: 20 May, 2025

About the Client

The client is a global digital marketing agency that pioneers in digitally transforming leading brands worldwide by integrating media, creative data, and technology.

For this, the client provides services of a wide range: advertising, display and video advertising, Search Engine Optimization (SEO), analytics, and insights.

Opportunity | Cloud Application Modernization

The client partnered with us to drive its digital transformation with application modernization.

It aimed to modernize by migrating the entire application and the legacy infrastructure landscape to a cloud-based environment to ensure scalability, stringent security, and future readiness.

The client sought to adopt Platform-as-a-Service (PaaS) offerings on GCP to cut infrastructure efforts, allowing the development team to focus on the core business goals while accelerating time-to-market and reducing costs.

The client looked forward to containerize all the applications with the help of Kubernetes. This would enable the client to consistently deploy various environments and optimize resource utilization.

The client’s other ask was to successfully adopt the GCP for a robust, secure, and scalable cloud environment to align its cloud strategy with its long-term goal of improving business agility.

To promote automated deployments, monitoring, and scalability, the client wanted to implement DevOps practices to efficiently manage and operate GKE clusters and applications.

Solutions | Optimizing the Journey From Infrastructure to Innovation

We led the client’s successful transition to the cloud environment with effortless migration of its infrastructure to GCP.

Further, we guaranteed service isolation and design consistency for the client with a microservices architecture.

To streamline the infrastructure management, we used Infrastructure as Code (IaC) and accelerated delivery with automated CI/CD pipelines.

We enhanced the performance and resource efficiency by deploying container orchestration with Kubernetes, enabling auto-scaling and ensuring high availability via Kubernetes controllers.

Business Impact | Achieving Results with Intelligent Modernization

Our collaboration resulted in an enhanced technical stack and provided the client deeper visibility into the performance of its application.

These practices made application building and monitoring of issues incredibly easy and efficient, resulting in quicker resolutions of issues, increased reliability, and better product quality for a richer user experience.

Our seamless modernization efforts also translated to near-zero downtime during deployments, helping the client maintain uninterrupted service availability and reduce operational costs.

Our streamlined DevOps practices led to quicker release cycles for the client, allowing swift rollout of new features to stay ahead of the market demands.

Conclusion

We reduced the client’s reliance on third-party solutions and helped it gain complete control over selling its courses and exploring revenue potentials.

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We ensured a smooth user experience and gave the client a competitive advantage by providing business continuity even during peak business hours through zero application downtime.

We enhanced application monitoring and analytics to empower the client to make data-driven decisions thus improving its performance and overall operational efficiency.

Our Qualities that Made the Difference

Dedication | Adaptability | High availability | Excellent technical expertise

Future Roadmap

Building on the success of the current engagement and its positive impact, we plan to further migrate the existing solution to a headless ecommerce architecture to amplify performance, scalability, and user experience.

Tools and Technologies Utilized

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