
A global leader in technology, recognized for its substantial contributions to operating systems, innovations in online search functions, digital advertising, cloud computing, and AI-driven solutions.
A global leader in technology, recognized for its substantial contributions to operating systems, innovations in online search functions, digital advertising, cloud computing, and AI-driven solutions.
As millions of New Internet Users (NIUs) come online, many face a common challenge: navigating the digital world without guidance.
The client set out to:
Launch an initiative for the NIUs to build digital independence from the ground up.
Create simple, engaging, step-by-step video content for a centralized learning hub.
Help NIUs explore smartphones and the internet independently—without leaning on family or friends.
Partner with regional influencers to create content that feels local, relatable, and real.
We didn’t just create content. We built a system.
A unified brand book and collaborative workflows for the content creators to make the video creation process consistent, yet flexible.
A green screen-based templated approach that helped achieve scalable video production.
Localization wasn’t an afterthought. It was baked in—with a multilingual approach that made regional delivery seamless.
Real users shaped the journey. UXR workshops helped us refine scripts, tone, and visuals.
End-to-end video production - from scripting to casting, voiceovers to final edits - we delivered videos that were short, sharp, and deeply human.
450K video views in just 55 days.
400+ localized videos embedded in the learning app.
1M+ NIUs now exploring their smartphones with confidence.
Not just a campaign, but a movement toward digital independence, inclusion, and everyday empowerment!