Success Story
Services:
Product Engineering
Technology Solutions
Cloud
Media & Advertising
Ad Tech
Advertising & Marketing
Entertainment production
Publishing
Video streaming & OTT
Cloud
About the Client:
- The Established in 2004, the client is the leading independent performance marketing agency in the United States
- Oversees more than $4 billion in digital media and employs over 1,000 professionals to help clients achieve rapid brand growth
- Provides specialized expertise across multiple channels, including Commerce, Search, Social, TV, and more
- Serves a diverse portfolio of clients including Amazon, Walmart, Instacart, Meta, TikTok, Converse, Etsy, Samsung, and more
Business Needs:
- Adapt a more integrated and standardized channel reporting to boost operational efficiency
- Implement centralized data management to achieve a single, cohesive source of truth
- Minimize the manual efforts in the media budget planning process
- Incorporate features to compare cross-channel performance and evaluate last-click Return on Ad Spend (ROAS ) vs Marketing Mix Modeling Return on Ad Spend (MMM ROAS)
- Streamline the Marketing Mix Modeling (MMM) process
Solutions:
- Developed an easy-to-use MMM lite app
- Executed ETL (extract, transform, and load) for data onboarding across multiple channels, including data cleansing and processing
- Conducted test automation for data comparison
- Developed a comprehensive end-to-end attribution model leveraging digital media mix and incremental analysis
- Designed a unified view and individual channel reports in Tableau, incorporating drill-down functionality, sorting, and filtering options
Business Impact:
- Enhanced Boosted revenue growth for personal care products company by 84% with high-impact shopping restructuring
- Increased the conversion rate by 99% with a re-constructed shopping strategy
- Strengthened organic rankings on Amazon, driving a 391% increase in sales
- Achieved 3 million detail page views on Amazon through DSP (Demand Side Platform) for a home furnishing company
Technology Stack:
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