Success Story

Services:

Partnered with a Leading Independent Marketing Agency in the U.S. to Drive Operational Excellence and Revenue Growth Through Cloud Solutions

Media & Advertising

Posted On: 17 April, 2025

The Established in 2004, the client is the leading independent performance marketing agency in the United States
Oversees more than $4 billion in digital media and employs over 1,000 professionals to help clients achieve rapid brand growth
Provides specialized expertise across multiple channels, including Commerce, Search, Social, TV, and more
Serves a diverse portfolio of clients including Amazon, Walmart, Instacart, Meta, TikTok, Converse, Etsy, Samsung, and more

Adapt a more integrated and standardized channel reporting to boost operational efficiency
Implement centralized data management to achieve a single, cohesive source of truth
Minimize the manual efforts in the media budget planning process
Incorporate features to compare cross-channel performance and evaluate last-click Return on Ad Spend (ROAS ) vs Marketing Mix Modeling Return on Ad Spend (MMM ROAS)
Streamline the Marketing Mix Modeling (MMM) process

Developed an easy-to-use MMM lite app
Executed ETL (extract, transform, and load) for data onboarding across multiple channels, including data cleansing and processing
Conducted test automation for data comparison
Developed a comprehensive end-to-end attribution model leveraging digital media mix and incremental analysis
Designed a unified view and individual channel reports in Tableau, incorporating drill-down functionality, sorting, and filtering options

Enhanced Boosted revenue growth for personal care products company by 84% with high-impact shopping restructuring
Increased the conversion rate by 99% with a re-constructed shopping strategy
Strengthened organic rankings on Amazon, driving a 391% increase in sales
Achieved 3 million detail page views on Amazon through DSP (Demand Side Platform) for a home furnishing company