The client is a technology-driven performance marketing and media agency.
It has a team of 6000+ marketing professionals spread across 60+ countries.
The agency specializes in providing end-to-end performance marketing solutions, including media activation, optimization, and advanced analytics.
With its deep understanding of consumer behavior, the client offers end-to-end planning and optimization for social platforms, drives actionable growth in e-commerce, and creates curated marketplaces as per the client’s need.
The client collaborated with us to bring a substantial improvement to the performance of paid campaigns with custom reports and dynamic tableau dashboards.
These tools would help the brand make more strategic decisions by performing comprehensive data aggregation and in-depth analysis of the insights consolidated from multiple sources.
Further, to minimize manual intervention and improve efficiency, the client wanted us to promote automation, develop custom ETL pipelines to report visualizations, and implement Excel automation using macros.
To maintain accuracy and personalization, support real-time decision-making, and improve customer engagement by gauging user behavior and preferences, the client needed to facilitate regular refreshing of performance data.
The client also wanted us to perform elaborate data quality checks with data audits to ensure the overall quality and reliability of data.
The client also sought our support to optimize and operationalize the new customer onboarding process.
We started working on the solutions and addressing client’s business needs by utilizing Selenium and Python to create bots to consolidate data from Google Ads, Bing, Facebook, LinkedIn, TikTok, Reddit, and other sources and store it on Drive/AWS S3.
We utilized AWS services and ETL pipelines to ingest and transform data into Snowflake.
We ensured the data is of good quality by cleaning and auditing it using SQL queries.
We enhanced ETL objects (SPs, Views, and Functions) to facilitate the client’s requirement of refreshing and auditing customer data at regular intervals.
We also created and deployed tableau extracts from SQL Server to visualize KPIs such as clicks, impressions, spend, media cost, and conversions via dashboards.
Like 1
