The client is a U.S. based market research firm that works to connect Fortune 500 companies with people and professionals.
The company does this by successfully collecting feedback through paid market research studies, surveys, focus groups, and product testing.
The client is one of the most trusted global market research firms in operation for over 30 years and enjoys immense trust of its clients and 1M+ members.
The client aimed to modernize its digital platform to enhance participant engagement and streamline operations across web and mobile mediums.
This involved creating a seamless experience for users across devices by expanding the current web portal features, such as study participation, gamification, rewards and push notifications, to its mobile application as well.
The client required seamless support across mobile devices to ensure the participants could connect anytime from anywhere.
Furthermore, the client wanted to establish new and effective communication channels, such as push notifications, to keep the users informed.
They also aimed to implement gamification techniques such as dynamic rewards across mediums, badges, achievements and leadership boards to drive participant engagement.
From the technical perspective, this modernization effort required a scalable backend architecture using ASP.NET Core to support mobile applications and integrate the features in a new web portal.
The technical requirement also involved understanding the current code and implementing it in the new system while ensuring minimal impact on the existing platform to maintain uptime.
The client wanted the solution to be scalable and capable of managing the fluctuations in traffic, especially during peak hours.
We developed a cross-platform mobile application using Flutter that extended the client’s digital presence beyond the web portal.
We developed and implemented backend APIs for the mobile application, designed to seamlessly scale and support both the current mobile app and the future planned web portal.
To ensure cost effectiveness, we hosted the backend on AWS Lambda.
Leveraging a serverless application enabled automatic scaling for the client and minimized the infrastructure overhead.
Using ASP.NET Core, we developed a robust backend that provided a modern and scalable foundation, ensuring future growth.
Throughout the implementation, we ensured minimal disruption to the business and carefully aligned the new system with the current codebase.
This increased the user reach, that was earlier limited to web portals, to mobile application.
We enabled push notification capabilities to deliver timely and relevant updates, keeping users informed and engaged.
To drive user participation, we integrated gamification features including dynamic rewards, badges, achievements, and leaderboards.
By deploying a mobile app, we enabled the participants with remote and anytime connectivity, leading to enhanced accessibility and engagement.
With a serverless AWS architecture, we provided the client with optimal backend API performance.
We ensured scalability with a cloud-native architecture, making the handling of traffic and fluctuations at peak times incredibly efficient.
With the entire architecture now deployed on cloud, the cost of maintaining an on-premises system was eliminated, leading to significant cost optimization for the client.
With successful migration to the AWS, the client experienced enhanced efficiency, on-demand scalability, and performance.
Our gamification efforts resulted in enhanced user participation and experience with a stronger community interaction.
Our effective, consistent, and clear communication efforts, resulted in increased user retention.
Further, with the automation of CI/CD pipelines, we streamlined the release cycles and empowered the client to deploy critical features quickly and more consistently thus positively affecting time-to-market.
Now, our client’s team can focus on its core activities that promote innovation instead of maintenance.
Our efforts for migrating and modernizing the client’s legacy outdated infrastructure proved fruitful and laid the foundation for a future-ready, scalable, and effective technology stack for the client.
We delivered an auto-scalable, cloud-deployed, feature-rich mobile app with standout functionalities such as gamification, rewards, and push notifications to drive participation.
Client-Centric Approach| End-to-End Digital Modernization Expertise| Agile Delivery & Rapid Deployment| Future-Ready Development| Operational Efficiency.
The adaptable development platform was future-ready to accommodate enhancements, functionalities and scale as per the client’s requirements.
Automation and continuous improvement in the CI/CD pipelines ensured the infrastructure was resilient to failures, supporting rapid deployments as the platform evolved.
The deployed infrastructure was capable of scaling and accommodating new users, devices and handle increasing data volumes and velocity during peak times.
