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Migrated and Modernized a Campaign Analytics Platform on AWS for a World-Class Media Agency

Media & Advertising

Posted On: 20 May, 2026

About the Client

The client is a leading media company specializing in media planning, buying, and investment management across digital, television, print, outdoor, and social media channels.
Its core operation is to maximize clients' advertising ROI through data-driven strategies, advanced analytics, and cutting-edge technology.
The firm navigates complex media landscapes via specialized agencies that deliver media solutions, optimize consumer interactions with data, and execute high-impact campaigns, particularly in programmatic media using AI and data.
Its focuses is on content, data analytics, and performance marketing to create personalized, efficient, and scalable marketing strategies.

Business Needs | AWS Migration and Modernization for Global Campaign Operations

The client sought to migrate from its existing environment to a modern AWS platform that could support global business expansion and growing campaign analytics requirements.

As additional business units across regions needed to be onboarded, the organization required a scalable and centralized data foundation to unify campaign and client data.
They also wanted to automate data processing and reporting workflows, and improve visibility into workflow execution and enable faster, data-driven decisions.
They were also looking to optimize campaign performance and reach across targeted retail use cases.

Solutions | Transforming Campaign Operations Through AWS Modernization

Cybage built a highly scalable platform on AWS to automate campaign data processing, analytics, and business-unit onboarding.

Optimized and managed the AWS production environment to handle scalable campaign analytics workloads.
Automated campaign data acquisition from Amazon Marketing Cloud (AMC) and centralized data storage via Amazon S3.
Designed an event-driven processing framework to transform campaign data into analytics-ready datasets using AWS Lambda, AWS Step Functions, and AWS Glue.
Implemented the Tenant Provisioning Service (TPS) using AWS CodeCommit, Amazon DynamoDB, Amazon SNS, Amazon SQS, AWS Step Functions, and AWS CloudFormation to automate the onboarding process.
Developed a customized metadata reporting pipeline that surfaced workflow execution status and failure insights through Amazon QuickSight.
Enabled centralized analytics and reporting with Amazon Athena and Amazon QuickSight, providing actionable campaign insights.
Strengthened governance through Amazon QuickSight Row Level Security (RLS), AWS KMS, and AWS IAM.

Business Impact | Achieved Smarter Campaign Decisions at Scale

Enabled faster, data-driven decision-making with automated campaign data processing, centralized analytics, and near real-time reporting.
Improved operational efficiency by automating workflow execution, monitoring, and reporting, thus reducing manual effort and administrative overhead.
Accelerated campaign optimization by providing timely visibility into campaign performance and key metrics.
Simplified complexity of new business units through an automated provisioning framework, creating a scalable foundation for future growth.
Optimized platform operations using serverless AWS services, while strengthening governance, security, and reporting reliability.